General Situation Of Clothing Agents: Front-Line District Is The Mainstream, And Women'S Wear Sales Are The Most Eye-Catching.

2010/6/5 9:04:00 30

In order to further understand clothing

Agent

In recent years, a questionnaire survey has been conducted on agents in North China, and visited the brand specialized market in Guangzhou, Changshu and other places.

Of the 150 questionnaires issued, 92 valid questionnaires were collected.

Among them, 90% of the agents are distributed in North China and East China. This survey and analysis will have some reference value for the clothing industry to understand North China, East China market and agents.

The respondents were mainly agents at all levels in the first tier cities, supplemented by the two or three tier cities.

The respondents concentrated on the regional agents, and they focused more on surrogate dresses.

The questionnaire will divide the investigated agents into 4 types.

investigation

The results show that the number of agents in the region is the largest, accounting for 39.6% of the total, 24.2% of the total agents in the country, 23.1% of the total agents at the provincial level, and the lowest number of distributors, accounting for only 13.2%.

Agent in the survey agent

Women's wear

The largest number of brands, accounting for 71% of the total, the number of agents for casual wear and children's wear is the lowest, 2% and 1% respectively.

Because of the large market capacity of women's products, the strong desire for clothing consumption, the higher profits than other categories of clothing, and the deepening of the differentiation of women's clothing market, this survey has selected more samples of women's clothing agents.

Among the respondents, most of the age groups of the agents were 20-49 years old, mainly in the age of 30~39, with a total of 50 young people.

From the perspective of regional distribution, the agents surveyed were mainly in North China, accounting for 90% of the total.

The number of agents in the first tier cities is the largest, accounting for more than half of the respondents.