2010&Nbsp; The Brand Of Children'S Clothing Is Becoming More Diversified.

Event: the children's clothing brand Claire joined the Li Ying room to enter the Chinese mainland market: the renowned international Danish well-known fashion company Claire group was founded in 1975, and inherited the Danish brand's consistent international design and high standard product quality, mainly engaged in women's wear, men's wear and children's wear, and so on, and now it sells all over the world in 25 countries and regions.

Li Ying Fang successfully introduced Claire group's high-end children's wear brand Claire.dk to mainland China. Recently, the spring and summer children's clothing series designed for 0~4 year olds will meet with consumers in the Li Ying cabinet store in 2010.

Comment: it is predicted that from now until 2015, there will be another fertility peak in China.

As of 2008, the proportion of children aged 0~4 to 5.13% and 5~9 years old accounted for about 5.46% in China. The proportion of children aged 10~14 was about 6.73%, that is to say, there were about 250 million children in China, and the market potential of Chinese children's clothing was huge.

According to the statistics of the comprehensive market share of Chinese children's clothing brand, the domestic and foreign brand children's clothing is equally divided into the domestic market.

Of the 50% market share that domestic manufacturers occupy, only 30% of them have brand names, and the other 70% are in a state of no brand competition.

And foreign brands occupy 50% of the market share, almost monopolizing the high-end market for children's clothing, to earn high profits.

For example, Mickey, Snoopy, French Benetton, Babu bean in Japan and ABC, Li Ying Fang, melon, taro and Xuan MA in Taiwan.

Among the top 10 brands, the share of domestic brands is only 30%, others are foreign or joint venture brands.

So far, there are no national brands or leading brands such as men's wear, women's wear, casual wear and sportswear in China's children's wear market.

Since the brand positioning of domestic children's clothing enterprises has undergone a relatively extensive and vague process, it still concentrates on the clothing of Chinese and American children.

Moreover, most brands are still concentrated in the middle and low prices.

With the increasing competition in the middle and upper class children's wear market and the increasing consumption level, the children's clothing market will be further differentiated. Not only will there be a large number of enterprises in the infant clothing market, but also the children's wear brands will have broad space for development. This is not only a good opportunity for foreign brands to enter, but also a good opportunity for the new brands of children's clothing to enter the market.