CHIC&Nbsp; 2011---- Discovery Brings Pcendence!

Transcendence contains too much meaning, pcendence of human thought and realm, pcendence of social culture and productivity, pcendence of natural reproduction and alienation, and so on.

The most urgent problem is that "pcendence" is no longer a sounding "written word" for the contemporary people. The double crisis has come to the end. It has finally made people see their own environment. The so-called "peak of civilization" means that the two sides are unfathomable cliff.

Standing on the cliff and looking at the future, the most urgent problem is to find the direction of pcendence. When people stand on the same starting line (cliff side), the "discovery" Horizon determines the distance of "surmounting".

CHIC2011 set the theme as "discovery", but not only in this year.

In fact, every year's CHIC will be discovered, and the future CHIC will continue to be discovered. Different stages will discover the existing problems and opportunities that will affect the future, and aim to "surpass" in a targeted way. This should be the purpose of CHIC's discovery every year.

Then, in 2011, the "double crisis persistence effect" affects the whole world. CHIC should be the most advanced from discovery.

After experiencing the first baptism of "double crises", the global fashion industry has finally discovered its own environment, which is a mountain road with more twists and turns, easier to fall, a careless and lost self.

The international financial crisis has just stamped the soft spots of the fashion giants and top brands, and unwittingly suppressed the footsteps of big powers.

However, heaven is still in favor of the "Chinese fashion" that is catching up and catching up.

The "financial crisis" has created many or good or bad chain reactions to China's fashion industry, rather than providing more opportunities for self pcendence.

"Environmental crisis" may be a more difficult task for Chinese fashion.

However, in the early stage of the pformation and upgrading of the industry, it will take the initiative to resist the task of "environmental crisis". While undertaking social responsibilities, there must be tremendous opportunities for potential health, waiting for it not far away.

Is there anything worth finding in the just concluded World Cup?

From the perspective of fashion industry, if we concentrate on "discovery", we will suddenly realize that the "battle of Princes" on the South African arena is not the epitome of the "spring and autumn pattern" in today's fashion world.

Almost to be swept into the "debt crisis" of Spain, with an epoch-making world champion of the world, become the "Post Crisis Era" anxious, the first to trigger the global hot effect of the excitement of the spotlight.

As a fashion person, at the same time, there may also be a Spanish fast selling brand after the "crisis", that is, the luxury brand which is not worth the luxury of Italian style. ZARA:

Is there any comparison between "Chinese fashion" and "Spanish fashion"?

Aside from the superfluous name of "manufacturing power", can China's fashion in the future be able to show more merits from the ZARA's heat effect, or even from Spain's soccer game, which is "team operation, no matter what the outside becomes, and always controls its pace to drag down its opponents"?

As for the fashion power, Italy and France are like thunder, and Japan and the United States also have the possibility of being mentioned, but no one will put a finger on Spain as a fashion country.

In the shadow of the fashion of France, Spain, with its long culture and many schools of art, has never been able to sit on the stage with its neighbors.

But in the face of the top brands, ZARA with Spanish ancestry has never felt timid and inferiority. Not only has the store been built up in the top of the top brands, but also has the "internal quality" such as the absolute fast market response ability and the changing speed of fashion styles.

And is "Chinese fashion" not in the shadow of Japan and South Korea, too difficult to climb the peak of Asian fashion?

Similarly, China has a long and unique culture. Even more than Spain, "Chinese fashion" has more and more energy and the spirit of being born.

In addition, "walking on two legs in Japanese fashion" is also a topic that can be found in "Chinese fashion". When the world's big names such as Lssey Miyake and Yamamoto Teruji failed to escape the financial crisis, UNIQLO, Muji, Wakubo Ling and other fast selling fashion brands turned into another force, continuing to maintain and maintain the position of "Japanese fashion" in Asia's leading position.

Looking back at the Chinese clothing industry, after more than ten years' hard history of creating brands, China's high-end brands and fast selling brands are not lacking, even the diversity of their products and the number of brands owned by each brand are much better than those of other countries.

Then, from the perspective of the industry, we can find out the changes of the world fashion pattern in the post crisis era. Can "Chinese fashion" learn from the rising stars in these fashion fields, and set up a flag of Chinese fashion to the world?

Standing on the threshold of an industrial upgrading, if we want to find more "pcendent ways", we must completely liberate all kinds of fetters brought about by "made in China". With equal confidence, we will find that we can learn from, absorb, discard and blend with Spain, Japan and even Italy and France.

The purpose of discovery is not only to find the so-called "objective gap", but more importantly, to establish a pattern that we can achieve and participate in in the future.

2, in the face of ZARA find...

Let us make a tentative plan from the discovery: even if the top brands are no longer in the trend of today's fashion, it is absolutely impossible to create China's Burberry or Yves Saint Laurent in a short time, because these top brands, no matter what kind of embarrassment they are in, will always have a strong sense of regional culture, personal charm and historical superiority.

So, in a short period of time to train a batch of China's ZAR

Some people have said ironically: ZARA have no culture or charm.

That is because the speaker does not really find the eroding power of "fast selling culture".

When you find that people are buying fast selling products such as ZARA, H & M, and so on, while they are losing their brands in such a way, they crazily squeeze into the cashier's Bank to pay for their silver. They can only show that even though the fast selling products are not perfect, they never lack the charm and allure of the brand.

So we really want to

For a long time, more professionals only focused on ZARA's quick response; UNIQLO's low price and high quality; ONLY's market intrusion, but few people found out why ZARA would "eat old and young"; women aged 15 and 50 were rushing to wear; UNIQLO would "love men and women"; successful men and fashionable women were buying in bulk; ONLY would cover urban townships, and city dads and country chicks never abandoned ONLY for rotting streets.

The direct reflection of these findings is that the new consumerism derived from the "Post Crisis Era" is not only because the fast selling products are inexpensive, rich in style and fast in updating, but more importantly, the consumption psychology of consumers has undergone an essential change. The age specific positioning, environmental location and identity positioning have suddenly become more and more blurred, and some new positioning nouns have gradually emerged: psychological age positioning, ecological environment positioning, mentality and preferences positioning.

This change can not be underestimated. It directly affects the brand's repositioning and reengineering in the market positioning. The new market positioning is triggered by a series of reactions from production to the end of all links.

It is not a problem that entrepreneurs can solve by one sentence or one thought.

Industry upgrading and brand upgrading will always complement each other. Standing at the height of the industry, we can discover the new problems faced by the brand in the post crisis era, and support and create the environment with the strength of the industry, so that we can complete a perfect process of pcendence.

The setbacks of the top international big brands are a good opportunity for Chinese high-end brands to catch up. In the special historical period, the industry has given more discoveries, helping brands control their pace and become the world's own.

When the top international luxury goods collectives have been frustrated, and even have to sell the Chinese market in the form of discounts, Chinese clothing "Pyramid sharp" part of the brand must have been discovered.

Just, the attitude of discovery determines the horizon of discovery. If we find the possibility of "narrowing the gap by the weak side of the other party", the opportunity may be ahead; if we find the sadness of "the post crisis era is not a high-end brand", opportunities will quietly go away.

From the perspective of industry, CHIC2011

Even if China cultivates genuine luxury goods, it will not be overnight. However, relying on Chinese culture and the "Oriental temperament" that is increasingly being sought by the whole world, China's high-end brands will have enormous space and potential for development in the future world industrial structure.

However, the industry should give the correct guidance and provide more "discoveries", such as timely remind the brands, do not try to be Chinese Zegna or Chanel, let alone the idols who once looked up and fall on the ground.

From the perspective of industry, we can find some things we must stick to from Spanish football.

To put it simply, just like Spanish football, you can find your own foundation, control your tempo, and become the world's own.

If the existence of the "financial crisis" is relatively short and controllable, until now, it is generally thought that it is drawing to a close. The dawn of the "Post Crisis Era" has arrived. Then, the "environmental crisis" is more serious, more continuous and difficult to control. So far, it has generally been recognized as the "terrorist force" that has just started to four volts.

I do not know that because of natural disasters in recent years, or about the warning of the 2012 prediction, the global climate of high concern and sustained influence caused by the Copenhagen climate conference are all expressing: "green words" about environmental protection, low carbon, green and so on are not strange. In today's society, it is no longer a false recruit on paper, but a solid implementation of the essence of every industry, every brand and everyone's future development.

Fashion and low carbon are originally antagonistic. Then, when the "green low carbon and green life" becomes the main trend and the general trend of the world, it will bring some impact to the development of the fashion industry. If we find the contradiction in the industry, we must think of the way to solve it, not only to prevent the "shock" from becoming a reality, but also to take the "shock" into "pcendence".

The fashion world is holding high the banner of environmental protection. Singing "green carols" should be the beginning of the Copenhagen climate conference. It is also the initial stage for fashion people to take heart and heart to discover something.

As a result, the first discovery is not a surprise, but a contradiction.

There is a small paragraph that fully interprets the contradiction of "first discovery": someone who is obsessed with a clothing brand and gossiping with her friends, says: "in the first half of the year, I bought more than ten brands of this brand."

For a moment, my friend replied, "you have pulled the domestic demand, but you are not low carbon."

Domestic demand, fashion and environmental protection and low carbon are essentially contradictory. So earlier, from industry experts to business operators, they are appealed to people of insight to pay enough attention to this "contradictory couple", and jointly seek ways to solve contradictions, eliminate conflicts and make them co-exist harmoniously.

All people's anxieties are written on their faces and permeated in words. When a industry that always goes ahead of the tide sends such a strong and urgent "cry for help", it means that fashion and environmental protection will become an important topic for the future development of the industry.

CHIC2010, there is a huge use in front of the exhibition hall square.

Standing in front of this blue earth, seriously discover that this silent giant will surely give you plenty of imagination. As long as you really want to find anything from it, your discovery will surpass the surface of "contradiction". There are many things you can think of: a green industrial chain, a green design and display scheme, and a relatively simple green lifestyle.

The creation of China's "green fashion" is a difficult and huge project. Especially after all these years, all kinds of pollution problems left over by "big manufacturing nations" and the gradual process from concept to scientific research and development require the industry to have the courage to find problems and breakthroughs, and have the courage to go beyond.

To tell you the truth, until now, no one can justifiably say that "Chinese fashion" has mixed the "green" harmoniously. However, by constantly finding out that Chinese fashion has indeed made outstanding achievements in the green innovation sector.

If an industrial chain is enlarged to sort out, the upstream fabric enterprises' green R & D from the technical level has reached a relatively high level.

The "green index" of brand enterprises in the middle reaches also has a rapid growth. At least, most of the operators and designers strive to use natural environmental protection raw materials, cotton and linen wool and plant fiber and other environmentally friendly natural fabrics, which are rapidly becoming the new favorite of the consumer market under the brand's drive and supervision.

Some powerful enterprises have developed environmentally friendly and pollution-free dyeing and weaving.

Looking at the terminal links of the industrial chain, the green coverage seems to be less luxuriant.

How does the end market integrate into the concept of environmental protection?

It can be seen that the industry has not given more effective solutions. In addition to the response of a few fashion brand operators to "reduce the excessive decoration and complex display of stores, and the details of gorgeous packaging" to express their support for low-carbon environmental protection, more operators, especially the managers of major shopping malls, have not yet found an effective way and means of "low carbon in fashion and harmonious coexistence".

Facing the end consumer's cultural and cognitive guidance, "Chinese fashion" seems to be somewhat inadequate. For example, "green lifestyle" can be called out as a cultural concept, but what lifestyle is fashionable and green is still difficult to provide answers to the entanglement.

After looking at the whole situation, it is easy to find that even in the various links of the upstream and downstream industrial chain with high green index, the concept of "green fashion" mostly stays at the level of technology research and development, and technological development is also mostly a production link, and a certain item has carried out environmental protection innovation and reform.

How many enterprises can achieve environmental protection and pollution-free in the whole production process?

I'm afraid no one dares to give the exact answer.

In other words, the creation of China's "green fashion" is a difficult and huge project, especially the various pollution problems left over by many "big manufacturing nations" all these years, all of which require the industry to have the courage to discover, and have the courage to go beyond.

Finding a more harmonious green innovation and environmental cultural guidance from a fashionable perspective is a key project for the future garment industry to collectively "discover".

After all, the fashion that can harmoniously coexist with nature is the highest level that the fashion creative industry can achieve.

CHIC2011's theme location "discovery", once released, causes a lot of vibration in the industry.

A word that looks the simplest and most straightforward is also most easily overlooked by busy people.

When CHIC stands out from the perspective of the industry, the word "discovery" is distilled out. This often overlooked word is like "the most powerful voice" of an era suddenly, so that people can not help but pay close attention to it. They can not help thinking, but with the process of thinking, they discover more and more "discovery" in surprise, and the more they think, the more they discover, the more they feel inexhaustible.

In turn, every person and every brand in the industry understands and interprets the discovery, no matter microscopic or macro, regardless of the details or the overall situation, it is also a valuable asset of CHIC and industry.

Most importantly, on the platform of CHIC, industry people will focus their discoveries, discoveries, brand discovery, business, market development, designers and media discoveries, and continue to accumulate. How much energy and creativity will it generate?

What kind of attitude will an industry take to "surpass"?

Perhaps, in the future, every year, CHIC will publish the exact answer to the world.

1, at first glance, we find contradictions.

The key is that all of this must be discovered.

Discovery -- the fashion and the heat of fashion for the post crisis