"Ferragamo World", A Pair Of Responsible Shoes.

Exclusive interview

Mr.Javier Suarez, director of men's footwear and accessories products

The grand opening of the Golden State Center did not cover up the pair.

The light of a child is called "

"Sarvor Ferragamo's new leisure.

series

。

It is in

The debut of Ferragamo Asia's largest flagship store landed in mainland China.

Mr. Javier Suarez, Mr. Salvatore Ferragamo.

Product director, a gentleman who has served the brand for twenty years.

Before joining him, Ferragamo focused on the production of women's wear and women's shoes. Twenty years later, he took pride in carrying a pair of shoes with social responsibilities to the biggest flagship store in Asia.

He said that today, Ferragamo's men's shoes are his greatest achievement in twenty years.

,

The whole series is proud of Ferragamo.

He made him proud.

It's brand new.

Series, with its unique aesthetic vision and style concept, it strongly advocates a harmonious, environmentally responsible and sustainable life style for society. This is the purpose of "Ferragamo World".

Part of the sales proceeds of the series will be donated to the Acumen foundation.

The fund is a non-profit organization that actively promotes poverty alleviation projects. It is committed to solving the poverty problem in South Asia and East Africa.

He used "

The urban leisure style "summarizes the essence of the" Ferragamo World "series: the product has no sense of rigor, and is permeated with the free and casual leisure style.

"This pair of shoes.

Inspiration comes from

The traditional way of life is a colorful gesture: leisurely enjoyment of outdoor leisure time, hiking in the streets and alleys of the city, replacing bicycles with fumes, replacing elegance with elegance, and paying attention to details.

Taste.

Bright orange, bright yellow...

The shoes of this series are bright and moving, changing the low-key elegance of Ferragamo in the past.

"This is the modern Italy.

Although there are only 6, but the color is very rich, is a brand new young style, we hope to attract different guests, and the price is not high, from 2800 to 3500 yuan.

Mr. Javier Suarez explained.

The "Ferragamo World" series has introduced 6 kinds of rubber shoes made of high quality leather: double leather laced short boots or Mokasin shoes with metal signs, and tennis shoes style and Oxford sports shoes.

The sole made of environmentally-friendly materials and ergonomics has achieved a comfortable wearing experience with its unique structure, and is perfectly blended with the simple and generous lines of shoes.

The center of the sole is designed as a saw shaped oval surface, which provides support for the foot when the sole of the foot presses the sole, thus making the wearer feel more comfortable.

In order to minimize the impact of the production process on the environment, Ferragamo has done a lot of work on technology and materials: choose the best quality leather as raw material, and adopt the latest water tanning process and water-based adhesive, so as to eliminate all kinds of hazardous waste.

The launch of the "Ferragamo World" series proves that the Ferragamo brand is operating around the world with a focus on corporate social responsibility.

Part of the sales proceeds of this series will be used to finance the development plan of the Acumen fund, which will invest in goods and services businesses in India, Pakistan and East Africa to promote the development of safe drinking water, clean energy and agriculture.

This is the first time that the Acumen fund has been working with international fashion brands for the first time, and is also the most extensive philanthropic cooperative action ever undertaken by Ferragamo.

"Through the cooperation with the Acumen fund, Ferragamo has once again demonstrated its corporate commitment to take the initiative to undertake social responsibility and expects to actively participate in sustainable development and poverty alleviation activities," said Mr. Javier Suarez.