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Online Group Buying Becomes A New Hot Spot For Sales Complaints

2011/5/3 15:01:00 49

Consumer Complaints Quality Problems Online Shopping

In April 28th, the China Consumer Association announced the first quarter of this year, the National Consumers Association's complaint handling statistics and analysis report. Data show that in the first quarter of this year, the National Consumers Association received 138593 complaints from consumers, an increase of 6.4% over the same period last year. Among all kinds of complaints, the growth of service complaints has accelerated. Online shopping, especially online group buying, has become a new hot spot for complaints in sales.


  Total number of complaints rose year on year


Statistics and summaries from all levels of consumer associations at the national level showed that the first quarter of this year was accepted. consumers'complaints 138593, an increase of 6.4% over the previous year; 135557 cases were resolved, an increase of 11.2% over the same period last year, and 122 million 30 thousand yuan of economic losses were recovered for consumers, including 3529 complaints of double compensation due to fraudulent conduct by operators, up 185.7% over the same period.


  Quality problems are still more.


Most of these complaints are still quality problem It accounted for 51.7%, a year-on-year decrease of 1.9%, and the marketing contract problem accounted for 9.9%, an increase of 11.3% compared with the same period last year. The price problem accounted for 5.4%, up 8.7% over the same period last year; the security problem accounted for 2%, an increase of 8.4% over the same period; the measurement problem accounted for 1.4%, down by 25.7% over the same period last year. In addition, advertising accounted for 2.1%, counterfeiting accounted for 1.7%, false quality accounted for 1.6%, personal dignity accounted for 0.3%, and other problems accounted for 24.3%.


According to categories, department stores accounted for 28.3%, the number of complaints increased by 3.1%; service category 33.6%, the number of complaints increased by 21.6%; household electronics and electrical appliances accounted for 23.8%, household machinery accounted for 5.2%, housing materials accounted for 4.3%, agricultural production materials accounted for 1.9%, and the other categories accounted for 4.8%. It can be seen that the number of complaints about the service category increased significantly, and the number of complaints about housing and decoration materials decreased significantly compared with the same period last year.


In the first quarter of this year, the relatively large volume of complaints increased by 21.7% and 20.5% respectively. The relatively large increase in services increased by 108.4% and 57.4% respectively. The relatively large volume of complaints decreased by 24.1% and 23.7% compared with the same period last year. The relatively large decline in services was medical and railway transportation, which decreased by 23.2% and 16.9% respectively. Judging from the number of complaints about goods and services, the top five complaints are clothing shoes and hats, communication products, communications, food and sales.


In the first quarter of this year, sales and service complaints increased by 14.6% over the same period last year. In sales service complaints, Online shopping Become a new hot spot for complaints. Since last year, online shopping, especially online group buying, has been developing rapidly, enabling consumers to finish shopping process conveniently and quickly without leaving home. However, this kind of sale service, which takes the price as the main competitive means, because consumers and operators do not face each other, coupled with lagging service and lack of supervision, is easy to be abused by some unfaithful or even illegal operators. Many consumers do not only get the goods and services they deserve, but on the contrary, their legitimate rights and interests are also damaged to varying degrees.
 

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