Yippee Let The Market Tell You

Recently, the reporter interviewed the head of the Beijing headquarters of the new brand Yippee leather goods in the market. The head of Yippee leather goods analyzed the consumption demand of women: "The perfect combination of bags, accessories, shoes and clothing can make women play more refined, improve a person's taste invisibly and set off a person's temperament. It can be seen that bags, accessories, shoes and clothes are indispensable, and they are an indispensable part of women's consumption. " According to the survey, the total output value of China's leather bags and leather accessories was more than 230 billion yuan in 2005, and the number of leather bags digested by China in 2006 was 12.6 billion, increasing by 33% every year. China has ranked first in the world's packaging consumption rankings for 12 consecutive years, and the ratio of clothing stores, shoe stores, and bag stores in many European development cities is 2:1:1, However, the current proportion of developing cities in China is only 50:5:1. The number of shoe stores and bag stores is far lower than that of clothing. These figures fully demonstrate the huge market of shoes and bags and the unlimited investment development. At present, the existing brands in the market, such as bags and leather shoes, sell well in some European brands. It can be seen that in terms of product style, the eyes of young Chinese female consumers have followed the European fashion style. For some local leather brands, they lack independent innovation, the product update speed is slow, and the quality is poor, Consumers have a certain rejection of mainland brands. How to reverse the situation of the Chinese bag decoration market is to have a brand more suitable for market demand to fill the gap. Yapai is such a brand that can turn the tide and easily win the hearts of women consumers. The Yapai people have conducted market research on consumers in several developed cities in China, and according to the results of the research, they have carefully designed a series of products with European style, including leather boots, fashion shoes, sports shoes, leisure shoes, hiking shoes and other leather shoes, as well as fashion bags, leisure bags, makeup bags, sports bags and other leather bags that can be comparable to world famous products, which can be dotted around the waist, A belt that can easily enhance your temperament. These products are designed by designers under Yapai and produced by factories directly under Yapai, so the cost is far lower than other brands, and the price is only 9 yuan to 99 yuan. The majority of people are at the middle and low level of consumption. Although it is impossible to sell leather bags and shoes to these people at an exorbitant price, the number of people is considerable. With small profits and quick turnover, the profit obtained is naturally difficult to measure. Finally, the head of the Yapai family said, "Some people say that the desire to buy is like opium. The more you buy, the more addictive you become. I think this sentence is particularly applicable to all female consumers. In terms of shopping, female consumers would rather eat less than good food, but also save money to buy clothes, bags and shoes. It is not often said that 'there is always one less garment in a woman's wardrobe'. Now it seems that 'there is always one less leather bag and one less pair of leather shoes in a woman's wardrobe'. " The Yapai people came forward and opened up a grand road to success, opening up a large market for those who want to start a business with easy profits. The next step is waiting for investors to dig this bucket of gold.