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How To Break The Traditional Pattern And Innovate The Business Mode Of Wenzhou Women'S Shoes

2012/3/26 9:43:00 7

Women'S Shoes In Clothing And Footwear Industry

Many Wenzhou shoes enterprises that have produced men's shoes have increased the proportion of women's shoes in recent years.

Wenzhou women leather shoes as a rising star, the growth rate is amazing, but in Guangdong and other women's shoes brand, the branding process is very difficult.

How can women's shoes break in Wenzhou?

Women's Shoes

Market, the current Guangzhou brand and some international brands occupy China's high-end market.

Among them, BELLE has almost 2/3 of the channel share, and according to relevant statistics, in the high-end consumer sector, 71% of consumers like to go shopping.

Therefore, it is difficult for new players in the high-end market to integrate, let alone competitive advantage.

In view of this, I think that Wenzhou women's shoes in the "high-end sell market, low end selling market" situation, if the brand operation to achieve a breakthrough, the following points are worth thinking:

Breaking the traditional pattern and thinking

Faced with the expansion of women's shoes such as BELLE and Saturday, and the expansion of women's shoes with the help of capital strength, and the brand of Q shoes and so on, through the establishment of a strong channel to build a retail brand, if the women's shoes in Wenzhou still stay in what shoes are good to sell and produce what shoes, at present, there is a state of alcoholic intoxication, it is very difficult to break through the "high homogenization, low profit margins" strange circle.

Because selling products is only the first tier profits, only by increasing the added value of the brand can the business get a longer lasting, higher profit return and market share.

Then, how can Wenzhou women's shoes enterprises enhance the added value of brands?

The boss's mode of thinking is Wenzhou.

Shoe enterprises

The joint point of prosperity and decline, because the high-speed development of the information age requires the leaders of enterprises to have an open mind.

Not only should we attach importance to production and market, but also give full play to the functions of the planning department, the human resources department, the propaganda department and the marketing department, so as to build up the comprehensive operation ability and marketing power of the shoe enterprises, and establish a special alliance of interests with suppliers, distributors, retailers, media and consumers, so as to realize an interactive relationship alliance, and enhance the added value of quality, channel, image, service and culture in an all-round way.

A unique business model

At this stage, the brand operation of Wenzhou women's shoes is almost identical. In a narrow sense, the brand is to open a store.

The phenomenon of terminal homogeneity is becoming more and more serious.

With the maturity of the market and the increase of operation cost, the survival of this mode will be worse and worse.

How to design a unique and scientific business model has become one of the problems that Wenzhou women's shoe brands have to face.

To put it simply,

business model

It is the way or way to make money by the company.

It contains a series of conceptual tools of elements and their relationships to illustrate the business logic of a particular entity.

It describes the value that a company can provide for its customers and its internal structure, partnership network and relationship capital to achieve the value of (creating, marketing and delivering) and generating sustainable earnings.

Any business mode is a three-dimensional model composed of customer value, enterprise resources and capabilities, and profit making mode.

For women's shoes, at the beginning of building their own business models, it needs to be clear: who will sell your products to you? What kind of consumption habits do they have? What kind of goods, images and services do you need? Do your target consumers have strong purchasing power for your goods? Can they last? What resources do you have to ensure that the company can continue to make profits? Can the scale expand?