Xiushui Street, Beijing -- The Foreign Market Of Chinese National Culture

Beijing Xiushui Street As China's first foreign market, it has become a must for foreigners to go to China. Xiushui Street, which has a history of more than 30 years, is well received by world consumers for its unique products, such as silk, porcelain, tea, handicrafts and Chinese cuisine. The introduction of Rui Xiang, Qian Xiang Yi, Sheng Xifu, Nei Lian and other old brands in silk fabrics, clothing shoes and hats makes them more attractive to Chinese traditional culture. In 2005, the rookie street market, which has been reformed, has unveiled a new page of "Xiushui Street" with its new look.

Under the guidance of the idea of "creating the world's fine market and highlighting the Chinese nation's culture", in March this year, the Xiushui Street market launched a large-scale upgrading and upgrading of its formats. At present, the spanformation of the first batch of more than 200 stalls has been completed. A high quality shop with a high head and fine decoration indicates Xiushui Street's beginning from "cultural spanformation" to "market spanformation". Hu Wenli, general manager of Xiushui Street market, told reporters that the purpose of upgrading the market is to create an international, diversified and landmark modern business market. "As a business card in Beijing, Xiushui Street will adhere to the entry requirements of" new, odd, special, excellent and Hui "as a business card. The boutique shops will achieve" one household one feature ", highlighting the quality characteristics of the products, and highlighting the brand with quality. Hu Wenli said.

The two and third floors of Xiushui Street are mainly garments, especially those with clothing. Chinese characteristics Silk clothing, scarves, silk gifts and other commodities have become the first choice for foreign businessmen to go to China. The Chinese Silk Museum on the third floor has the reputation of "the first street of Chinese silk". The spacious shops are mainly Chinese Hangzhou, Suzhou silk clothing and silk home textile products, and highlight the silk quality features.

The reporter came to the third floor boutique shop after renovation. The passageway was clean and spacious. The door of toughened glass was matched with a light cool light source, fashionable and three-dimensional. Silk fabrics and silk home textile products are full of customers in the first Silk Street of China silk. There are many customers who buy silk products, and there are many Chinese customers.

In addition to finished silk garments, customers are measured. Custom-made clothin Become a major feature of Xiushui Street. A reporter asked a salesperson about the purchase of an ordinary silk Qipao, which costs 1500 yuan for the material, and the price of hand-made embroidered silk Qipao is around 8000 yuan. Before a silk home textile specialized shop in Hangzhou, the shop assistant told reporters that sewing silk for customers was one of the best selling goods in the shop. "1 jin silk mulberry 380 yuan, 4 jin heavy silk quilt, the price is 1500 yuan. We can sell more than ten bed quilt every day. " The clerk said.

It is understood that the rebuilt independent store ensures the activity space of merchants and customers, prolongs the time of customers' purchase and stays, and also eliminates the phenomenon of stall. It virtually creates a good experience atmosphere for customers to create a good bargain and cultural exchange. Such improvements have been recognized by businesses and customers.

In the interview, the reporter learned that in this year's upgrading and renovation plan, Xiushui Street should not only thoroughly spanform the interior format, but also redesign the exterior facade of Xiushui building. To this end, Xiushui market has commissioned professional tendering companies to tender for the whole world. "The spanformation in March has received positive feedback from the market and has been widely recognized by consumers. According to the established plan, we started upgrading and upgrading the first and four floors in April. Format spanformation will pay more attention to the shopping experience of customers, and divide the channel according to the subdivision items, so that customers can buy a product in a single channel, and they can find three of the goods that they are most satisfied with. Hu Wenli said.