Adidas Responded To "Shackles" Shoes, Saying It Planned To Cancel Sales.

If a company designs a new shoe, it must take into account the social impact.

Recently, a new Adidas shoe didn't do that.

Adidas is preparing to launch a sports shoe, the main design of "shackles", which is expected to be launched in August this year.

Unexpectedly, this creative shoe has attracted countless criticisms, because it is very similar to the real fetters, and is accused of alluding to the American slaves in the nineteenth Century.

About 2000 netizens accuse Adidas of "ignorance" and "offending African Americans". They call this shoe "slave shoes" and that Adidas's reputation has fallen to the bottom.

Bois Watkins, a black professor at the University of Syracuse, criticised the sneaker, calling it like the fetters of black slaves in the United States, reminiscent of that history.

However, some netizens believe that this design is only part of the shoe, so it is not necessary to take it seriously.

However, some people refute that large enterprises must shoulder certain social responsibilities and consider these factors when launching new products.

After many days of arguing, Adidas finally met.

Responded.

Adidas sports company decided to cancel the sale of the product.

In the statement, the company said, "before we first launched the market in August, we first took the lead in exposing this sneaker at Adidas Originals. We also received support and criticism."

"If this design offends others, we apologize for that.

We are planning to cancel the plan to sell it on the shelves.

This is like a shackle.

Attracted countless criticisms.

This "shackle" styled sports shoes are equipped with orange anklets and fixed on shoes. It was originally planned to sell on the US shelves in August.

The African American civil rights activist, Jesse Jackson, took the lead in criticizing the design, saying that "the history of slavery and slavery for more than 200 years as a commercial gimmick is a kind of ignorance and offence."

"There is no improvement in removing the anklet from our feet and putting it on our shoes."

and

In response to the Agence France-Presse statement, the designer sneaker, designed by Jeremy Scott, "has nothing to do with black slaves".