LV Executive Vice President Talks About China'S Luxury Market

"Even 10 years ago, we would also say that China will become the world's largest luxury market one day.

But today we will not talk about the future. It has already happened.

The new Louis Weedon (micro-blog) Global Executive Vice President Shi Ande (Christopher Zanardi-Landi) whispered to the media at the grand opening of the Louis Vuitton Maison in Hang Lung Plaza, Shanghai in July 18, 2012.

Louis Weedon, global executive vice president, Shi Ande

20 years ago, he and Louis Weedon came to China for the first time.

20 years later, the first mainland China and the world's sixteenth Louis Vuitton family was accompanied by the 2012-2013 autumn and winter of Marc Jacobs, the brand creative director from Paris.

Big show appeared in Shanghai together.

In the new store designed by Peter Marino, Christopher Zanardi-Landi changed the image of serious and prudent in the past, and relaxed and chatted with us about the latest work. Peter Marino,

Reporter: "Louis Vuitton Maison" is more than the general "home"!

Christopher Zanardi-Landi: people come here and used to say that this flagship store is too big.

But everything has nothing to do with size. We never want to be the biggest or want to be any landmarks.

This is the question of what kind of depth experience a flagship store can bring.

Even for me who participated in the shop design, I found a room I had never known before this morning! It's fun, like traveling.

Even after spending three days in a store, you can still find new things.

For example, there is a very beautiful small table in the men's area. I spent a little time finding out where it came from and which artist designed it.

For example, these walls in the VIP area on the four floor were actually paved by hands by three craftsmen from Thailand for a few weeks.

We spent more than 4 years not only building a shop, changing colors, hanging some artworks on the wall.

To change the internal structure of Hang Lung Plaza, everyone must be careful enough.

Reporter: the attitude of luxury brands to China is different from that of twenty years ago.

Christopher Zanardi-Landi: when talking about luxury goods in China, the problem is always complex.

At the very beginning, like most brand's retail strategy, we started shop in order to come to China.

The only difference is that the standard of Louis Weedon's Chinese shop 20 years ago is consistent with that of Paris, and no compromise has been made.

To tell you the truth, what you found in this shop will not be felt by other Louis Weedon Ghri in the world.

This is not a place to sell things, but a place to speak.

Reporter: is it becoming harder for Chinese consumers to "wait on"?

Christopher Zanardi-Landi: when Chinese consumers get more success with more wealth, we see similar situations in Japan 20 years ago.

But China spends less time and changes faster.

The most obvious growth is that people travel more and more frequently.

From Hong Kong, Macao and Taiwan to crazy European tourists, now they will say, "Oh, I saw it in Paris last month."

For brands, you have to make sure that what people find in domestic stores is as good or better as anywhere else in the world.

Reporter: so, for the first time in Shanghai's Louis Weedon house, men's shoes are custom-made.

Christopher Zanardi-Landi: Yes, many European handicraftsmen are now disappearing, and the manufacturing area of luxury goods is moved to China.

But we want to protect the custom made "sense". This is an artistic experience: we have the best shoemaker from all over the world to make shoes for you, or even the lost Norway shoe making law in Venice.

But customization and Apartment service are not as loyal as the legendary customers can enjoy.

This is not the way Louis Weedon's house works, nor do we want to be snobbish.

Maybe someone we've never met before, maybe someone who has never bought Louis Weedon products. If you apply for it, we will receive it with the most unique service.