Nike Adidas Lining Sporting Goods Giant Chongqing Shopping Center Collective Sale

Buy one, buy 20 percent off, buy two, 50 percent off, buy three, 70 percent off...

Yesterday, reporters at Monument for Liberation hundred heavy Linjiang shopping mall saw Adidas, Lining, Nike, Anta, 31st degree, PEAK, Jordan, XTEP and other more than 10 sports.

Brand, played the "sale reduction", of which half off brands are not unusual.

Reporters visited other shopping malls, the situation is similar, the major sports brands have joined the discount sales promotion.

"Stock specials, full sale, short T shirts are 50 yuan each, female.

It's 60 yuan a pair, men's shoes are 100 yuan and a pair ". The high decibel promotion language is heard at the entrance of Anta sports store in Zou Rong Road, Monument for Liberation.

Yesterday, the newspaper reporter walked into the store. The box was stacked up to one meter from the wall. The middle shoebox was lined up in four or five rows. At first glance, the stock occupied about 2/3 of the storefront.

Reporters then found in the Chung Bai building and the Tai Ping Baisheng shopping center.

Domestic sports brands such as Anta, 31st, XTEP, PEAK and so on, except for most of the old products, are sold at 5 to 20 percent off discount. Foreign sports brands such as Nike, Adidas, Hongxing Erke and so on are slightly discounted. Some of the products are discounted at 6~8, but Parkson Hongxing ERK sells some shoes and T-shirts for one to one.

"Domestic and international sports brand discount sale is very rare, in previous years is simply not possible."

Heavy bazaar sports hall responsible person said, sports brands are very concerned about their brand value, usually hard to discount, this time many sports brand discount is very rare.

As of August 22nd, China's five domestic sporting goods brands have already been released.

In the first half of the year, net profit rose by 0.3%, and the rest of the remaining four had a decrease in their revenues and net profits. Among them, Lining ranked first in the net profit margin of 84.9%, while the net profit of 31st, PEAK and Anta dropped 22.99%, 43.35% and 17% in the first half of this year respectively.

According to the industry association of Chongqing clothing association, at present, with the slowdown of domestic economic growth and the rise of store rentals, labor costs and logistics costs, the cost of raw materials which is brought by the rising cotton prices remains high, and many sports brands at home and abroad are invariably plunged into "high inventory".

In order to alleviate this tension

Situation, most brands have started a discount promotion war.

Market participants pointed out that the slowdown in the domestic retail market this year has affected the speed of eliminating inventory in the sporting goods industry.

Lining, the industry leader, warned that the stock crisis of local sports brand retailers has not yet bottomed out.