Wenzhou Footwear Exports Get Rid Of Haze And Usher In Positive Growth

After 10 consecutive months of negative growth, last month, Wenzhou exported.

The class has finally achieved positive growth, the export volume has rebounded strongly, and the export situation has obviously improved.

Affected by the continuous fermentation of the European debt crisis, the sharp rise in production costs and appreciation of the renminbi, this year, from 1 to June,

Exports of products have dropped sharply.

The competitive advantage of export footwear is weakening, and many parts of Europe and the United States have shifted considerably to Southeast Asia where labor costs are lower.

In the traditional export market of footwear products in Wenzhou, except for the increase in exports to the United States, other trading countries or regions all showed a downward trend, of which the EU region was the most serious, followed by Ukraine and Russia.

This situation was finally changed in July.

According to the statistics of Wenzhou inspection and Quarantine Bureau, in July, Wenzhou exported footwear totaling 86 million 610 thousand pairs or 634 million US dollars, and the quantity and value of goods were basically flat compared to the same period last year, and the annulus volume and cargo value increased by 9.03% and 19.62% respectively.

As a result, the negative growth in export volume has been ending for 10 consecutive months since September last year.

According to analysis, Wenzhou, July

There are several characteristics.

First, exports to the United States, Russia and Ukraine increased substantially.

The two is that the number of export cloth shoes increased significantly, and the other shoe types decreased significantly.

Three, the value of exports of scale enterprises has increased, and medium-sized enterprises have been revitalized.

Wenzhou customs introduces that, in the face of many unfavorable factors, some shoe enterprises in Wenzhou actively promote the pformation and upgrading of the industry, adjust the structure of export products, enhance the added value of products, and successfully enter the international high-end market.

With the overall reduction in the export volume of footwear, the number of high-end footwear exported by shoe manufacturers, represented by AOKANG, Kangnai and Jin Di, has increased, and the export volume has increased significantly.

In addition, under the positive role of "financial reform", emerging financial intermediaries such as "Wenzhou SME financing service center" emerge as the times require. In the past, small and medium sized shoe enterprises which failed to apply for loans because of low credit level or lack of fixed assets were able to get improved financing through these flat loans.

Wenzhou customs officials also suggested that

We should pay close attention to the renewal and change of technical regulations in Europe and the United States, and actively respond to them; pay attention to product quality, increase the intensity of independent brand building, increase the added value of products, vigorously develop diversified export markets, and expand the development of emerging markets.