Semir'S Clothing Inventory Is Too Large, Resulting In Loss Of Earnings.

As the saying goes, "some people are glad that somebody is crying!"

Then there was a bit of loneliness.

A few days ago, Semir costumes revealed 2012 semi annual reports. The annual report showed that the company's operating income in the first half of the year was 2 billion 511 million yuan, down 16.54% from 3 billion 9 million yuan in the same period last year. Compared with the past year, the decline in operating profits was more exaggerated, from 43.41% yuan a year earlier to 43.41% yuan in the first half of this year. Net profit attributable to shareholders of listed companies decreased by 437 million yuan to 248 million yuan, down from 43.22%. to the same period last year.

At the same time, from Semir's clothing business cash flow data, we know that in the first half of this year, the net cash flow of Semir apparel was -1.11 billion yuan, which was also -1.68 billion yuan in the same period last year.

Semir's clothing inventory is too large, resulting in loss of earnings.

According to the data that Semir's clothing and accessories have fallen sharply, Semir apparel said: due to the increase in the company's inventory, the corresponding provision for inventory depreciation increased, terminal channel costs and labor costs rose, which increased the company's operating costs.

In addition, the company's management also said that in the second half of the year, the company will set up discount stores and factory stores, increase the sales of e-commerce, and speed up the handling of the company's inventory products.

In fact, this year,

The industry is affected by the decline of the macro environment, and the clothing market in China has a phenomenon of slow growth in demand.

To this end, the emergence of this phenomenon flow, Semir clothing emergency measures are a little late, and it seems a bit inaccurate.

At the beginning of August, Semir clothing announced that it planned to build Semir Tianjin warehousing and logistics base project using over raised capital of 250 million yuan, and implemented the investment through Semir (Tianjin) Logistics Investment Co., Ltd., a wholly owned subsidiary of the company.

The announcement shows that Semir's clothing increased by two times. The first increase was 120 million yuan, mainly for the first phase of the project, and the second increase was 130 million yuan.

"Semir does warehousing and logistics, which clearly shows that Semir's clothing inventory is increasing, so we have to add warehouses and combine logistics with logistics."

For faster circulation. "

Investment expert Liu Yiming expressed this.

At the same time, the first agricultural analyst Li Cheng also said: "Semir clothing this increase in warehousing and logistics investment strategy, but it appears a little late.

According to the data, Semir's inventory is gradually increasing, but Semir's marketing strategy is extremely thin.

Not only did we fail to make contingency plans in time, but we passed the best time and left behind.

In summary, the first Agricultural Economic Commission believes that Semir is affected by the great environment.

Inventory problems will gradually increase, if not urgent, then the second half of Semir clothing will also be helpless, declining performance.