Hai Wei "International Trend Children'S Wear" 2013 Spring Summer New Dream Released

The conference focused on the international trend of Hai Wei.

2013 spring and summer new products once again bring a brand-new visual feast for children's fashion industry.

At the same time, Hai Wei brand also carried out intensive training on terminal operations and other management modules, further strengthening the management capabilities and terminal operation capabilities of distributors.

Hai Wei "international trend children's wear" 2013 spring summer new dream released

Practical training, strengthening terminal management, promoting marketing and enhancing brand image

In August 20th, the press conference was opened at the Bai Xiang Hotel in Xiamen.

First of all, the conference looks forward and analyzes the current development and future prospects of children's wear, and puts forward "Hai Wei children's clothing" to be "international".

The determination and confidence of the first brand of children's clothing has made deep analysis and Research on the layout and market development pattern of Hai Wei.

Secondly, in the actual operation of terminal operation, the distributors analyzed and explained the general situation of the operation of Hai Wei store, the existing problems, and the problems that need to be solved urgently. They agreed with the distributors and worked together to reach a consensus on solving the problem and got the enthusiastic response from the dealers.

Hai Wei "international trend children's wear" 2013 spring summer new dream released

It is reported that Hai Wei children's clothing will strengthen the terminal system management, through sales management, on the goods, promotion, brand environment and other real-time analysis and countermeasures, strengthen team management and training, strengthen the dealer team support, synchronize the Hai Wei brand market standardization operation flow, and enhance the brand market penetration.

In addition, the company will be based on 2013

The product and market development plan makes a comprehensive brand promotion plan, and promotes publicity to enhance the popularity of Hai Wei brand in the Chinese market. At the same time, it promotes the nepotism between Hai Wei brand and consumers through the series of online and offline interactive activities, enhancing brand reputation, and preparing for the good harvest in the autumn and winter 2013.

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fashion

In the afternoon, Hai Wei international fashion children's wear "fun2013 spring summer new releases" opened a new fashion decode for children's wear.

First of all, Mr. He Qinglong, director of research and development of Hai Wei brand, explained the new products of Hai Wei's children's clothing in spring and summer in 2013. Then, a spectacular panoramic children's wear show was opened, and dealers joined with a little bit of fluorescence.

The unique atmosphere of Paris.

Hai Wei "international trend children's wear" 2013 spring summer new dream released

"I like this brand of children's clothing very much, and we are very confident about it." in the fashion dinner held that evening, dealers expressed their excitement. "We have participated in Hai Wei's brand products several times, making progress one by one, one after another, amazing, joining Hai Wei, creating the future!"

Hai Wei children's clothing brand from Paris, France, the theme of its 2013 spring and summer product is located in dreamland Paris. With Paris as the background, the research and design of a full range of products are launched.

Unlike the previous seasons, this season's Hai Wei children's clothing has been further integrated into the five major series of products, and has been condensed into four series. They are family gatherings, weekend outing, school leaving home and fashion sports.

The purpose of this adjustment strategy is to enhance the fashion sense of the whole series of products, and make the single product of the tide flu stronger. When combined with the whole series of products, the mainline positioning is clearer and the style is lighter, which is more consistent with the constant product positioning of "international fashion children's clothing".

Diversified design, rich product line selection, environmental protection and health care

Hai Wei children's clothing 2013 spring and summer products in color, design elements and the use of fabrics are different from the past.

First of all, we use color, design elements and fabrics to distinguish each series. At the same time, we connect and connect each series of main axes, so that each series of topics is more prominent and the sense of series is stronger.

Secondly, the division of each series in the version and style design also broke through the single form of product structure in the previous few quarters, and added narrow edition to the friends gathering and school home series. The weekend outing and fashion sports series still maintained the past relaxed style.

The fabric of Hai Wei 2013 spring and summer is more abundant than before. Various kinds of environmental friendly, comfortable and healthy fabrics are cleverly fused to each series of products, closer to the theme expressed in each series, and provide the basic guarantee for children's fashion and health.

Among them, chiffon, lace and gauze are also gradually appearing in this season's children's clothes. They fully reflect the natural and lively nature of children. The light grey denim washcloth is fashionable and generous; the interlacing of cotton straight cloth and various colored denim makes the trousers of summer 2013 full.

On the whole, Hai Wei's 2013 spring and summer products have stronger sense of products, richer single products and stronger quality, which is worth looking forward to.