Listed Companies Alleviate Inventory Pressure By Double 11

"11.11 online shopping promotion Festival, online sales day can be a month, I do not know.

Is the inventory pressure released?

In the financial forum, there are investors asking.

Reporters learned from a number of listed companies, for Tmall [micro-blog] mall, singles day on the "double eleven"

Activities have not only increased the sales volume of many listed companies on that day, but also eased the high inventory problems of many listed companies.

Sales volume on Saturday is flat.

Inventory pressure eased

For apparel retailing listed companies with a higher proportion of total assets, Saturday, it gained a lot during the "double eleven" online shopping promotion campaign.

Yesterday, the reporter called the investor relations department on Saturday, the company's securities affairs representative told reporters that in order to participate in the "double eleven" promotional activities, the company began preparations very early.

"Last year's" double eleven "activities, we did not participate in many styles.

But this year, both in terms of scale and product investment, the company has made full preparations.

In addition to previous inventory products, there are also many new winter products participating in this promotion.

The staff on Saturday said that on the day of double eleven, the company could sell more than one thousand pairs of shoes.

"I have seen it on the Tmall flagship store page, and take the 2011 winter sheepskin heel and round round short boots for 569 sales on weekdays, but the sales volume reached 552 in November 11th."

In response, the staff on Saturday said that the sales promotion activities of the electronic business could enhance and digest the performance of the company, especially the inventory products of the company.

"Inventory goods had no way out, but from this sales situation, the company's inventory pressure has been alleviated.

And now the end of the year, for the department store industry, the end of the year itself is the selling season, so the fourth quarter of this year, the company's performance should be improved.

From the semi annual report released on Saturday, the number of inventories in the first half of this year was 895 million yuan, an increase of 12.02% over the same period last year, and the proportion of total stock accounts for 37.96%, representing a 11.94% increase over the same period last year.

This year's three quarterly report shows that the net profit of the company has reached 41 million 787 thousand and 100 yuan, down 24.77% compared with the same period last year.

Shanshan shares extend promotional time

Finding a way out for inventory commodities

Yesterday, reporters learned from the Luo Lai home textiles, the company participated in the "Tmall" double eleven activities, on the day of activities, the company's sales performance significantly improved.

"We are currently reviewing the specific sales figures on the day of the event, but it is certain that this year's sales performance is better than last year, and we achieved a total sales of about 20000000 last year."

Company staff also said that a day's promotional activities on the Internet also made some of the company's inventory products find a way out.

2012 semi annual data show that the inventory of the home textiles of Luo Lai is 529 million yuan.

In addition, the staff of 100 round pants industry and Shanshan stock company also said yesterday that the sales promotion of Tmall on November 11th was basically more than half of that of Ping Yue sun.

Shan Shan's staff told reporters that a 70 percent off men's coat sold for 2149 months, but the product sold more than 1500 pieces on that day.

"The company's sales figures for double eleven are still in the statistics, but judging from the current situation, the company's previous inventory products have been digested to a certain extent."

Shanshan stock company staff also said that the company will delay the end of promotional activities, "we also want to take advantage of this opportunity to find more ways for inventory products."

This year's semi annual report shows that the inventory balance of Shanshan stock is 357 million yuan, and the company has also prepared a 25 million 580 thousand yuan price fall.

Exceeding 500 million yuan inventory is worrying.

However, in the face of this crazy "singles day discount day" online shopping activities, many listed companies choose to be disinterested in promotional discount activities.

Yesterday, the staff of the company's Investor Relations Department told reporters that the company usually did not participate in all kinds of discount activities. "Unless we are members of the company, we will give certain preferential prices to members."

As to whether the company will consider participating in online shopping promotions in the future, the staff said that at present, the company has no intention in this regard for the time being.

However, from the performance of the birds, the company's inventory problem has also worried many investors.

The 2012 semi annual report shows that the inventory of the good bird is as high as 563 million yuan.

It is no wonder that investors use "swollen face and fat person" to describe the "high profile" performance of the high birds but not willing to participate in any discount activities.