Development Trend Of Leisure Apparel Industry
Under the pressure of fast pace and intense work in urban life, people's desire to relax has made casual clothes a new fashion industry in the past ten years, with the cultural concept of freedom and individuality pursuing, and under the pressure of fast pace and intense work in urban life in the past P years.
Casual clothing has become the mainstream trend of commodities and clothing.
The ten years of rapid development of China's casual clothing industry are characterized by several major characteristics.
First, casual clothes become fashionable clothes; second, leisure clothing production is in the ascendant; third, casual wear has been highly praised in the domestic clothing market, making casual clothes a highlight of the clothing market; fourth, leisure clothing products are more colorful, and mass leisure, fashion leisure, sports and leisure, business and leisure are increasingly subdivided; fifth, regardless of color, style and fabric, leisure is becoming more and more embodied; sixth, in the mode of operation, franchising has become the mainstream, and creative virtual operation and e-commerce have also been applied.
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< p > for nearly ten years, with the pace of economic globalization, the competition of < a href= "//www.sjfzxm.com/news/index_c.asp" > China's manufacturing industry < /a > has evolved from the pure enterprise strategy to the omni-directional gathering strategy.
In addition to Giordano, JEANSWEST, Baleno, these old casual wear brands in Guangdong, the leisure apparel industry in China has formed several major industrial clusters in the past ten years, such as Zhejiang, Fujian and other places. It shows their respective characteristics in the regional characteristics and production and operation. From a certain sense, the overall development of China's leisure wear industry is presented. And these three distinctive regions have made use of their respective resources in the exploration of leisure clothing industry, playing a leading role for the development of China's casual wear industry in this historical opportunity.
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< p > < strong > industry group English spectrum: well deserved forerunner < /strong > /p >
< p > reform and opening policy provides the industry elite with the potential of entrepreneurs in the clothing industry. They have created one after another Chinese costume miracle by virtue of superhuman savvy, extraordinary courage and extraordinary intelligence, EQ and financial intelligence.
The beginning, development, growth and progress of China's leisure clothing industry are related to the times and social, economic and political changes, and are related to the trend of clothing development. All of this is ultimately due to human strength.
Because of their sweat and hard work, because of their sagacity and courage, they witnessed and participated in the process of rapid growth and development of Chinese clothing, including casual clothing. They not only promoted the development of the entire Chinese garment industry, but also took the opportunity to look at the situation and looked forward to the future, and keen to catch the desire and opportunity for Chinese clothing to pform from processing and manufacturing to brand pformation and brand building.
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< p > they created and created the United States, Lining, the seven wolves, the Xia Lake family, Mark Zhang, San fan, and the old Gu... YISHION.
Even Giordano, JEANSWEST, Baleno, burshlung...
It is their innovation and discovery of business leisure, < a href= "//www.sjfzxm.com/news/index_f.asp" > Sports Leisure /a, double-sided jacket, "new urban leisure doctrine", "the third generation casual wear"...
They explore and enhance brand value, capital operation, mode innovation, management thinking, business ethics and entrepreneurship.
It is they jointly support China's casual clothing, a huge industrial sky.
They are well deserved pioneers and outstanding people in China's leisure clothing industry. They are very proud of the development and promotion of China's casual wear industry and China casual wear fair. I believe that the history of Chinese clothing, especially the development of casual wear, will surely engrave their shining names and nouns.
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"P", with their extremely strong creativity, ambition, perseverance, patience and never giving up their faith, they have stood at the top and become leaders in the fierce commercial competition. They are responsible for their self reliance and industrial upgrading. They represent the image of Chinese clothing entrepreneurs. They are the leaders of this generation of heroes.
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In the past ten years, China's casual clothing industry has been surging for years. In the first ten years of twenty-first Century, we explored and worked hard for China's leisure clothing industry. They were pioneers, explorers and thinkers of China's casual clothing industry, with their thoughts and actions...
Undoubtedly, in the ten years of industrial progress and cultural formation, there is a big or small or no trace of influence. From this level, rather than what we recorded is their specific names and behaviors, we should pay more attention to the creative thinking and action meaning hidden behind their personal names in the process of this era.
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< p > < strong > wearing mainstream: the future development of casual wear > /strong > /p >
< p > today, the development of casual wear is not only a trend of clothing, but also a new way of life that conforms to the social and cultural trend as a symbol of civilization.
As long as this cultural phenomenon exists, casual wear will continue to develop and will continue to spread and prevails.
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< p > in China, entering the twenty-first Century, China's clothing industry has entered a new era of development, showing five trends: first, formal dress and leisure.
Casual dress is an important symbol of the mass clothing consumption to high quality and personalized development.
The two is brand diversification.
China's clothing industry is experiencing a pformation stage from processing trade as the main body to brand benefit, and the "famous brand strategy" has become a banner of the upgrading of the garment industry.
Three, specialization of division of labor.
The division of specialization between brand and production, separation of design and production is becoming more and more obvious. Enterprises are no longer a "production, supply and marketing" chain.
Four is the high-grade fabric.
Garments have developed from traditional grey cloth, dyed cloth and dyed fabric to fine fabrics with various functions.
The five is industrial clustering.
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< p > in short, the consumption demand of the market is a key to product invention or emergence. In a sense, the consumption demand of the market is a typical causal relationship with the emergence of the product. The former directly determines the future of the latter, and under the guidance of consumption demand, a truly viable product and industrial economy can be formed.
The emergence of casual clothing is the inevitable trend of the progress of the times, the inevitable result of the new way of life, the inevitable expression of the progress of clothing development, and the result of the strong demand of the market.
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By P, we feel and can also predict that casual clothing will become the mainstream of clothing in the future for a long time. The popularity of casual wear is the inevitable trend of global garment development.
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< p > < strong > future direction: casual wear is popular. < /strong > < /p >
< p > twenty-first Century, leisure clothing in the form of leisure lifestyle has become popular in the world. The natural philosophy of "harmony between man and nature" inherent in Chinese culture is once again popular in the new century. The accumulation of capital in China's economic development has laid a solid material and spiritual foundation for the development of China's leisure clothing industry. The changes in world economic and trade patterns also bring favorable growth space and catching up opportunities for China's leisure apparel industry to implement brand strategy. The textile and garment industry, as China's "people's livelihood industry", is very important, which is the basis for the overall development of China's textile and garment industry.
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< p > today, we are once again standing on the turning point of history. Looking forward to the next 10 years, what will China's casual wear be like? It's like returning to 10 years ago, no one can foresee that today, we can not predict the future in the next 10 years, but we still want to make bold predictions today: the next 10 years of Chinese clothing, including Chinese casual wear, will integrate into and lead the "a href=" //www.sjfzxm.com/news/index_s.asp "world mainstream" /a fashion.
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< p > our reasons include: first, scientific and technological progress.
Technological progress will bring about technological revolution, and new materials and technologies will emerge one after another.
Second, the process of urbanization.
The acceleration of the urbanization process will bring huge domestic demand potential, which will be a strong driving force for the future development of Chinese economy, including the development of Chinese clothing. Therefore, the distribution of Chinese social strata will change radically, and at the same time, it will change the consumption psychology and behavior of Chinese fashion fashion.
Third, the Internet.
The great changes brought about by Internet information technology and means not only changed the way of life of the Chinese people, but also greatly promoted the process of democratization in China.
For all reasons, this should be the key to promoting the essential pformation of Chinese clothing. Lifestyle changes are the prerequisite for the change of fashion fashion, while political civilization and democratic process are the foundation of lifestyle change.
Fourth, the great Chinese traditional civilization.
The great Chinese traditional civilization that combines Confucianism, Taoism and Buddhism will burst into a dazzling light, and will create a new era of human civilization, thus presenting a spectacle of "people-oriented, social harmony".
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< p > after the baptism of wind and rain, Chinese clothing, including China's casual wear industry, will soon move towards a new look in twenty-first Century. It will also develop further in the new century's multi cultural forms and artistic styles.
The theme of world fashion in twenty-first Century is China. The rise of China and the revival of Oriental culture will be a major event in the history of world civilization and will profoundly affect the future.
We can believe that the next 10 years: Chinese clothing including "a href=" //www.sjfzxm.com/news/index_h.asp "China casual wear" /a "fashion industry will stand at the forefront of the global industrial chain and integrate into and lead the world's mainstream fashion.
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