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Domestic Luxury Consumption Fell By More Than 50%

2013/10/11 21:04:00 22

Chinese MarketLuxuryHigh-End Consumption

Under the impetus of the government's vigorous anti-corruption efforts, the malformed luxury consumption market, which has been supported by gifts, has been greatly impacted. This year, domestic luxury goods consumption has entered the cold winter. P

Data from the World Luxury Association survey show that the consumption of luxury goods in China has reached the lowest level in five years this year.

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< p > data from the World Luxury Association survey show that during the golden week this year, the total consumption of luxury goods in China has dropped sharply, about 180 million euros, down about 53% from 380 million euros last year.

From January this year to the "eleven Golden Week", the share of domestic luxury goods consumption dropped by about 57% compared to the same period last year, or about 5 billion 400 million US dollars. The industries with much more serious impact were "a href=" //www.sjfzxm.com/news/index_c.asp "/a", "a href=" http:// www.sjfzxm.com/news/index_c.asp "Leather luggage" /a "and LOGO luxury goods.

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People in charge of "P < > a href=" //www.sjfzxm.com/news/index_c.asp "> luxuries < /a > Association pointed out that due to the consumption of gifts, China's luxury market has been in a state of abnormal development for a long time, and the anti-corruption has cooled the luxury market." before 2013, the gift market accounted for 72% of the sales volume of luxury goods in China, of which 50% of the purchasing part of the gift business was accounted for. "

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< p > the pace of Chinese consumers buying luxury goods outside the golden week has not slowed down.

The World Luxury Association recently released the "2013 Golden Week" Chinese overseas luxury consumption statistics report, pointed out that in the Past National Day golden week, mainland China's overseas luxury goods accumulated about 4 billion 100 million euros, an increase of 6.5% over the same period last year. If combined with overseas incomplete statistics of invisible consumption and luxury service consumption, the total consumption should exceed 6 billion 500 million euros.

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Europe is still the "main battleground" for Chinese luxury consumption. During the national day, the consumption of luxury goods in the market concentrated 2 billion 665 million euros, accounting for 65% of the total consumption of Chinese during the golden week, an increase of 9% over last year.

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< p > World Luxury Association pointed out that on October 5th, 6 and 7 days, three days in Paris, Rome, Milan, Florence, London, Geneva and other European luxury shopping areas, the centralized counters had been bought by Chinese people.

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