In The Future, The Main Store Will Display The Clothing, And The Chongqing Clothing Brand Will Open The Community Store.

When you enter a clothing store after P, you may have such a scene: the front hall is a cafe and a club, behind which is a dress show, members can gather here, and you can also buy the most suitable clothes for you, but when you want to buy them, you must scan online < A href= "//www.sjfzxm.com/news/index_s.asp" > 2D code < /a > and so on.

If you really want to buy it in the store, you need to increase the price by 20%.

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< p > yesterday, the second top ten plate making masters competition held in Chongqing.

"Constrained by the Internet and many other factors, many clothing brands have begun to undergo different pformation and pformation, and the position of shopping malls, once a lot of clothing brands, has gradually changed."

Yesterday, Deng Xiaoqin, general manager of Chongqing Ruicheng industrial group, said at the scene that opening online stores, making channels and opening up new styles and materials were all one of its attempts.

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< p > for this reason, the deputy dean of the College of textile and clothing, Southwestern University, said that "a href=" //www.sjfzxm.com/pioneer/ "> Zhang Longlin < /a" agreed that the Chongqing garment industry wanted to break through and start from the practice of internal strength, and different customization services for different groups may be one of the new breakthrough points that clothing enterprises can try next.

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< p > strong > shopping malls: in the future or gradually become a brand publicity site < /strong > /p >

At the beginning of P, Deng Xiaoqin got the plaque of the brand name "China famous trademark".

This is the second clothing company with the title in Chongqing.

But soon, the poem of dreams indicated that it should be removed from a large chain store in the city.

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< p > "they want to open a community store, probably because the pressure of performance is too great."

Yesterday, in Deng Xiaoqin's office, she confirmed to reporters the fact of dismantling, but said that dismantling not only came from operating pressure.

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< p > > a href= "//www.sjfzxm.com/pioneer/" > Deng Xiaoqin < /a > indicates that for most of the garment enterprises, shopping malls are becoming brand promotion sites instead of sales positions. "No discount will not be bought. They prefer to book a discount for the money first, rather than buy the brand clothes at full price."

This is what she knows about the consumption concept of many consumers.

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< p > Deng Xiaoqin revealed that clothing brands enter the large shopping malls, including entry, deduction, promotional activities and so on, which are the biggest costs. "Calculating the clothing brands entering the shopping mall can not make much money, or even a lot of losses."

Because of the serious homogenization of shopping malls in the same business district, if every shopping mall is entered, the cost can be imagined.

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< p >, then < a href= "//www.sjfzxm.com/news/index_c.asp" > dream poem < /a > gradually withdrew from some overly repeated shopping arcade counters, and started the expansion of new channels.

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< p > Yan Peng, chairman of the clothing of Lun Lun Shi, also admitted that "a href=" //www.sjfzxm.com/news/index_s.asp "direct shop and monomer shop < /a" are the future development goals of the company, and shopping malls are the places for brand promotion.

"After all, shopping malls can provide better management."

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< p > < strong > electricity supplier: the net effect is very small, but insist on < /strong > < /p >.

< p > when it comes to the pressure of performance, many garment enterprises believe that the electricity supplier is the most important factor.

And do electric business, it is also the pain of many garment enterprises.

In the clothing industry of Chongqing, many garment enterprises have opened stores with the help of < a href= "//www.sjfzxm.com/news/index_s.asp" > third party platform < /a >, but the effect has not been good. Some enterprises have even smashed hundreds of thousands of yuan into it, and even have no bubbles.

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Why is that so? Why, in recent days, there is a very widespread message: a $20 commodity, even if it sells for 60 yuan at Tmall, is hard to make money or even lose money.

This is because in addition to one-time investment and shopping mall points, including promotion, publicity and other expenses are also extremely high, many clothing brands can not afford such pressure.

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< p > "and the pressure from shopping malls."

At present, when some clothing brands enter the shopping mall, some stores will sign some "exclusive agreements", that is, if a physical store is opened, they can't open a shop on the Internet, because the price of the Internet is definitely lower than that of the physical store because of the link cost.

Under such circumstances, online shops have given pressure to shopping malls, and shopping malls can only be passed on to suppliers. This makes many garment enterprises of the net wear the network as their main way to "go stock".

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< p > the statistics of garment industry association of Chongqing City, at present, most of the garment enterprises in the clothing industry are in serious stock, "profits are in stock."

However, opening a store in stock is not a permanent solution after all.

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< p > dream poetry also set up its own brand Mei Mei Wei on the Internet. "Electricity supplier is the trend of the times. We only have to try, there is no way."

Deng Xiaoqin said his other brands will eventually surf the Internet.

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Prior to "P", the vice president of the "a href=" //www.sjfzxm.com/news/index_c.asp "Yu faction clothing association" /a said that at present, there are many clothing brands sold through the electricity supplier channel in Chongqing, all of which are trying to create their own new brands, just to offset the embarrassments brought by different prices on the line and online.

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< p > < strong > Future: online shopping is the main body shop, the main show is < /strong > < /p >.

< p > Deng Xiaoqin said that they began to retreat from shopping malls and started new channels, and the "community store" was one of its attempts.

The factory store of several brands of Rui Cheng is the first step.

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< p > according to Deng Xiaoqin's statement, at present several brands of the company are sold in this shop, while in the shopping mall, the brand rarely achieves ten percent off, and the price in this shop is generally thirty percent off. "Excluding other costs, we have attracted many old customers to drive to buy."

But she also said that this is not the ultimate community store mode.

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< p > < < a href= > //www.sjfzxm.com/news/index_s.asp > > Community Shop < /a > or just offline experience, we may be more in the form of clubs and so on, consumers can see the relevant styles in the shop, and then do online shopping by scanning the two-dimensional code.

When you buy it in a store, you need to add 20% more. "

The advantage of such an experiential shop is that it can save less logistics and warehousing costs and complete the upgrading and pformation of garment industry < a href= "//www.sjfzxm.com/news/index_s.asp" > O2O < /a >.

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< p > Zhang Longlin, vice president of the school of textile and clothing of Southwestern University, said that in fact, the popularity of the movie "a href=" //www.sjfzxm.com/news/index_c.asp "private custom /a" will also become the fashion trend of the clothing industry. Beijing already has a similar shop, "the front hall is a cafe and a club, and the back is a show of clothing. Members can get together here, and they can also buy the most suitable clothes for themselves."

He believes that such a model may soon be realized in Chongqing.

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