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CHIC Strives To Guide China'S Garment Industry To Further Tap Its Exhibition Value.

2014/1/10 14:19:00 39

CHIC2014 Exhibition Clothing Business

as the "barometer" of garment industry in China and even the world, the China International Clothing and Accessories Fair (CHIC) has always guided the development of Chinese garment industry and the development of Chinese clothing brand as the purpose of exhibition. CHIC2014 puts forward the theme of "strength", deeply excavates and expands the new value of the exhibition, provides the full resources, the whole channel, the whole pattern solution for the brand, and seeks for the new commercial channel growth point. 
 from "big to whole" to "small beauty" /strong > "/p".
 in the wave of China's new round of economic and social deepening reform in the third Plenary Session of the 18th CPC Central Committee, as the industry point of view, the trend of release, < a href= "//www.sjfzxm.com/news/index_z.asp" > CHIC2014 < /a > again, it conveys its voice to the industry. After more than 20 years of development, CHIC has grown into the best platform for brand promotion, market development, innovation display, trend publishing, wealth creation, resource sharing and international exchange, which brings together the resources needed for brand growth, and provides a premise for the brand to get a "full channel" solution. 
 as the most influential and influential clothing and clothing brand exhibition in Asia, any changes in its details can affect the development of the industry. How can the parties concerned and CHIC pay more attention to the faster and more convenient access to more matching business information? 
＜p＞　　据CHIC主办方透露，近几年CHIC不断完善深化商贸对接功能，不仅精心打造科技体验区展示前沿技术，从3D打印到虚拟试衣、O2O体验，亦或是App、微信、微博;并将贴近市场的趋势发布秀逐渐转化为商贸秀，放弃了以往“重视觉轻商贸”的传统走秀模式，而将参与品牌与商业观众深入交流的需求放在首位;将以往的商业论坛改版升级为系列化、短小而精练的沙龙、论坛模式，从“大而全”的论坛沙龙精细简化为“小而美”的主题论坛沙龙，如CHIC电商论坛、CHIC 326、奥莱论坛等等;根据市场需求的变化，不断调整各个展馆展区的精细化划分，通过视觉化的形象，以及专业的参展攻略方案、贴身服务，提高专业观众的观展效率。 The change of CHIC every year reflects that the exhibition is changing with the market, and new business opportunities are also included. 
 changing the market with the market, 
 cloud computing, Internet of things and e-commerce have been put into brand operation by more and more enterprises, resulting in a series of significant impact. Traditional business and new operation mode have also begun to produce a huge collision. Such a collision not only changes the brand growth path, but also makes people's consumption and lifestyle change, and the market is no longer a one-way commerce, it also presents a new demand of pluralism, individuality and interaction. It can be said that there is no brand that is so close to the market at any time. At the same time, it needs a window more than any time to absorb new information and resources. 
 this is very important for discovering the most dynamic and potential brand of the market for the thousand shops, the homogeneous a href= //www.sjfzxm.com/news/index_c.asp and the commercial /a channels. CHIC2014 is concerned about the changing market demand. From "consumer design" to "consumer lifestyle design", in recent years, men's clothing has been blowing up a "high-end customization" trend, and constantly blowing into the field of women's clothing. The era of "light luxury" dress has gradually come to people, so a group of brands will also form a brand name and luxury brand area on CHIC2014. With the 80 and 90's people becoming the main force of clothing consumption, their love for cowboys and children's clothing has brought about the rapid development of leisure wear and children's clothing, including jeans, which has also attracted the attention of CHIC2014 Cowboy brand area and children's wear area. In addition, fast fashion is still popular, especially a large number of domestic fast fashion brands have been born, and it is urgent to develop platforms. As a result, MJ Style, pink dolls, Minette, coopool and other brands formed a fast fashion brand area on CHIC. 
 CHIC is paying more attention to the growth brand, adapting to the < a href= "//www.sjfzxm.com/news/index_c.asp" trend < /a >, CHIC2014 on-site introducing the excellent domestic e-commerce platform, community store, buyer and other resources, and widely docking with the growth brand, providing diversified options for developing the business road. 
Less than P, behind the changes in the business structure, it relies on a dynamic Chinese consumer market. This is an irresistible attraction for overseas brands wishing to enter China. Following Turkey, Britain will become a special partner of CHIC2014, and the Canadian fur Association, Copenhagen fur, International Fur Association (IFTF), Germany, France, Italy and many other international organizations and exhibition groups will also bring international advanced technology and trend. 
 at the moment, CHIC2014, with the theme of "force", is gathering various resources in various dimensions to meet the personalized and diversified needs of the development of a href= "//www.sjfzxm.com/news/index_c.asp" brand /a, so that participating brands and commercial audiences can get to the business directly, which is the true embodiment of CHIC2014's new value.