2013 Most Of The Listed Men's Clothing Companies Deteriorate. The Net Profit Of The "Seven Wolves" Has Dropped By More Than 30%.

< p style= "text-align: center" > < img border= "0" align= "center" alt= "" src= "" /uploadimages/201401/27/20140127022356_sj.JPG "/" < > > "

< p > under the background of low sales, 2013 is the year when a href= "http://sjfzxm.com/news/index_s.asp" > listed men's clothing company < /a > worsening the profit statement.

11 listed men's clothing companies announced 6 performance forecasts, of which 5 declined in performance.

The net profit of the seven wolves, the first to disclose the results, fell by more than 30% last year.

Under the background of a continuous net decrease in offline stores, some traditional brands have been in touch with the Internet, and online business is expected to be more than expected.

< /p >

< p > strong > seven wolves last year net profit fell more than 31% years, the market value evaporated nearly 3 billion 600 million. < /strong > /p >

< p > 25 days, < a href= "http://sjfzxm.com/news/index_s.asp" > seven wolves < /a > took the lead in the 11 men's clothing listed companies to release the 2013 performance bulletin. After preliminary accounting, the company achieved total revenue of 2 billion 773 million 521 thousand and 400 yuan last year, a decrease of 20.23% compared with 3 billion 476 million 991 thousand and 100 yuan a year earlier, and a net profit of 374 million 481 thousand and 800 yuan, representing a decrease of 33.26% over the same period last year.

< /p >

< p > net profit fell more than 30%, exceeding the previous estimate of seven wolves.

In the third quarter report of 2013, seven wolves predicted that customers' orders would be reduced as a result of ordering in 2013. The net profit in 2013 is expected to decrease by 30%.

< /p >

< p > the company said that the decline in the company's performance during the reporting period was due to the weakening of the apparel retail industry and the decline in company orders.

< /p >

< p > on the single season, the management of the seven wolves continued to deteriorate.

The first quarter to fourth quarter net profit of the company was 185 million 965 thousand and 700 yuan, 70 million 478 thousand and 700 yuan, 116 million 380 thousand yuan, and 1 million 657 thousand and 400 yuan respectively, of which the four quarter was the biggest decline, and the annulus rate was 98.58%.

< /p >

< p > in the early stage of < a href= "http://sjfzxm.com/news/index_s.asp" > order < /a > quantity decrease and continuous offline decrease of online stores, the company's single quarter operating income decreased by 13.66% compared with the same period last year, and the decline rate continued to expand in the one or two quarter.

< /p >

By the end of the three quarter of last year, the company's accounts receivable amounted to 958 million 806 thousand yuan, reaching the highest level in history. It shows that the rate of return has declined. Due to seasonal factors, the storage of winter clothing has increased the inventory chain by 44.55%, and the absolute value of inventory is higher than that of the same period last year. The pressure of inventory still exists. P

< /p >

< p > Shenyin and Wanguo released the report of the seven wolves. It was considered that the overall consumption was low in 2013. The price of men's clothing was slowing down, and some of the terminal shops were under pressure.

According to the Securities Daily, due to inventory pressure, only seven wolves were closed 152 stores in the first half of the year.

< /p >

< p > the Great Wall securities issued Research Report, it is estimated that the performance of the seven wolves has not yet bottomed out, and the downward trend will continue to next year.

< /p >

Last year, the market price of the "P" two level market fell 38.02%, and the share price fell by 4.76 yuan per year. According to the 755 million circulating capital stock, the market value of the seven wolves evaporated nearly 3 billion 600 million yuan a year. In 2012, the share price fell 19.38%, while the Shenzhen composite index fell 10.91% and 2.22% respectively in the same period.

< /p >

< p > < strong > the performance of men's wear listed companies has deteriorated most of the traditional brands have been touting the net. < /strong > < /p >

< p > 2013 is a year when the profit margin of listed menswear companies deteriorates.

According to WIND data, 6 of 11 listed men's clothing companies have disclosed their performance forecasts. It is expected that Busen shares will decline the biggest performance in 2013 and net profit is expected to decline by 90%. Net profit of reported birds, Hinur and Georges white is expected to decline 70%, 50% and 35% respectively.

< /p >

< p > 2013 is also a year of pformation of garment and textile industry. The traditional brands have been in touch with the net. Tmall's "double 11" has been selling for 35 billion yuan a day. The strong charm of the electricity supplier in the clothing industry and the attention it has received are not doubted.

< /p >

< p > Changjiang Securities issued research report that with the advantages of low price, convenience and rich products, China's "a href=" http://sjfzxm.com/news/index_s.asp "electricity supplier /a" has been developing rapidly, becoming the largest online shopping market in the world.

In 2012, the scale of China's online shopping market was 1 trillion and 300 billion, the year-on-year growth rate was 66%; the proportion of online shopping accounted for 6.6% of social retail sales; in the first half of 2013, the network scale reached 754 billion 200 million yuan, an increase of 47.3% over the same period last year; it is expected to exceed 1 trillion and 800 billion in 2013; the proportion of online shopping in total retail sales is expected to reach 7.7%.

From the perspective of the types of products sold online, Guofeng garments and home textile products are major categories of online sales.

< /p >

< p > Zhejiang Merchants Securities issued research report that "a href=" http://sjfzxm.com/news/index_s.asp "> men's clothing < /a > industry has been in the process of inventory since 2013, many men's clothing companies have closed stores, men's going to inventory process needs to continue in 14 years.

< /p >

< p > take nine Mu Wang as an example. The total number of shops in the fourth quarter of 2013 is still decreasing. Zhejiang Merchants Securities expects to close more than 100 stores throughout the year.

On the other side, the development of the company's e-commerce business is relatively fast. Zhejiang securities research report pointed out that double 11 hours, nine Mu Wang sales 34 million, the first half of the electricity business about 50000000, expected to be around 130 million in the whole year.

At present, the company is positioning the electricity business as a clear inventory channel, which provides a new channel for solving the inventory problem.

< /p >

< p > more than garment industry, < a href= "http://sjfzxm.com/news/index_s.asp" > online shopping < /a > has also become the main growth point of textile industry's income last year.

Fangzheng securities released research report, in 2013 double eleven period, three home textile enterprises trading volume of more than 350 million yuan, of which sales of fuanna sales of about 130 million yuan, an increase of about 86% over the same period.

From the growth of sales revenue, the growth momentum of company sales revenue in the first three quarters of 2013 mainly came from online shopping, and the sales revenue under the line was roughly the same as that of last year.

Although the company opened 145 stores in the first half of last year, the income of single store declined.

At present, the gross profit margin of online shopping is about 40%, which is between Direct stores (60%) and franchised stores (35%).

< /p >