Victor Mid-Term Loss 63 Million 160 Thousand Increase, Loss 3.7 Times

The semi annual report was disclosed in the evening. In the first half of the year, the company lost 63 million 161 thousand and 200 yuan, a huge loss of 3.7 times, and a loss of 0.2152 yuan per share.

The company lost 13 million 410 thousand and 300 yuan in the same period last year.

In the first half of this year, the company achieved operating income of 649 million yuan, down 36.07% compared to the same period last year, because export products have declined to a certain extent over the same period last year, and subsidiary Dunhuang import and Export Co., Ltd. has been pferred for 5-6 months due to equity pfer.

It is not incorporated into the consolidated financial statements.

The essence of Vico said.

The main reason for the loss of internal company performance is that the overall growth rate of domestic economy has dropped down in the first half of the year, and the slow recovery of foreign economy has had an adverse effect on the textile demand of the company, resulting in a year-on-year decrease in the company's revenue. The increase in the comprehensive cost of short-term production caused by the adjustment process of the company has increased the difficulty of the company's performance improvement, and the adjustment to the improvement of the company's performance will be slow.

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The three day brand promotion campaign of Roley textile is now on the line of Tmall, and some products are offering "first sleep and then buy" service.

The company's relevant person in charge said that the event involved all the brands of the company.

The company plans to introduce Roley and LOVO other brands in a planned and rhythmic way to expand brand influence and market share.

In the first half of the year, the electricity supplier income increased by nearly 30% over the same period, of which Internet brand LOVO sales increased by more than 80% over the same period, and the proportion of total sales on LOVO is over 90%.

According to reports, the first half year of the company held O2O practice activities also played a good drainage effect, the follow-up will increase the promotion of related activities.

Roley home textiles in April and June held a WeChat sweep shopping for a red envelope activity, in the direct store pilot.

The company intends to acquire the controlling rights of some of the high quality distributors, through the pfer of shares, and to bind the franchisees with interests and strengthen the terminal control.

This will also be conducive to the smooth promotion of the company's O2O strategy.

Tmall has recently held a news conference with key domestic textile enterprises in the United States, claiming that it is trying to cooperate with the big data in Tmall's new product customization, and introducing internationally famous brands to Tmall's debut and "first sleep and then buy".

Like the "pre test and buy" service launched on the clothing category, consumers choose the Tmall home textiles with "first buy after sleeping" description, place the order directly, do not receive payment, receive the items, and then pay the appropriate re payment after the experience.

In addition, the Tmall family activities will be formally launched in September 9th, involving home textiles, building materials, furniture, home stores, home decoration and other categories.