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Fashion Design Circle: New Generation Designers Are Struggling

2015/1/19 11:40:00 14

Fashion Designer

Why are young designers in Milan so hard to find? With the beginning of the fashion age of Italy, this problem has become increasingly prominent.

George Armani (Giorgio Armani) is 80 years old this year. Miuccia Miuccia (Miuccia Prada) is 65 years old, and Donna Tara Versace (Donatella Versace) is 59 years old. Even Milan's rebellious genius combination Domenico Dolce (Dole Dolce) and Stefano Stefano (Stefano Gabbana) are 58 and 51 years old respectively.


Despite the fact that two new fashion shows in Milan are still able to show one side of the tall buildings every year, authorities admit that Italy's fashion industry is just as weak as other industries in Italy.

20, 30 years ago, designers at home and abroad, who are now in their twilight years, have squeezed the challenge of young designers.


However, as the 39 year old Prime Minister Valentin called on the younger generation of Italy to break the old fence of old elites and make Italy again proud of the international fashion industry, the fashion industry in the country began to show signs of Revival (though still limited) in Matteo Renzi.


Marco de Vincenzo from Sicily stood out from this generation of young designers. He was eyesore by the Fendi family (Fendi family). In February this year, French fashion giant Louis Weeden (LVMH) also took part in his company.


The Italy version of Vogue and Camera della Moda are also trying to help young designers climb the heights. They signed agreements with Italy's largest bank group, Yuxin Bank (UniCredit), to carry out business training for young designers' survival skills.


Anna Paula, the handbag designer favoured by Anna Dello Russo in Italy, admits that "the space for young designers to grow is too limited", but also says that such events as Vogue Talents will help bring young designers to the fore in the end, "Paula Dello".


This year, 30 year old Kai de toli has launched his third handbag series. These gorgeous and exquisite handbags have been successfully put on the shelves of Corso Como 10 in Milan shopping center, which sells for 1600 euros each, and the owner is Carla Cara, sister of Sozzani Sozzani, the editor of Vogue in Italy. (Carla Sozzani).


Her father wanted her to be a doctor, but she had her own life plan.

She went to university to study medicine in the evening and apprenticeship in jewelry factory during the day.

After graduation, she went to Milan Ma Lan School of fashion (Marangoni) for further education.

Before she left school, she had conceived the first design of her handbag.


But the road ahead is full of hardships.

This year's 35 year old jewelry designer Katrina Jager Lando (Caterina Zangrando) was found in the Italy edition of Vogue.

Her handbag, with its rugged style and geometric design, has been successfully installed in 20 high-end retail stores, including Luisa Via Roma department store in Florence and Bon Marche.

But she sighed and admitted that she needed to break through the sales and profit and loss points of the 200 items so as to enable her business to run for a long time.


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