Shoemaking Enterprises Frequent Shutting Down, Market Development Is Still Optimistic.

At the end of last year, news of the shutting down of shoe factories in Dongguan continued to cause panic among shoe manufacturers everywhere.

According to the fifth Nandu business survival report, which was launched by the Dongguan daily, more than 6 of the 150 companies surveyed said that the number of orders received in 2014 dropped compared with the same period last year, and that nearly 27% of the enterprises declined by more than 3, while the profits from the decline in orders accounted for 69.34%.

In this round of drastic adjustment, 32% of enterprises lose their business and are hard to maintain.

9 of Dongguan's shoe enterprises worry that there will be more shutting down, and the whole industry is pessimistic.

Dongguan has been a leader in the development of the footwear market. In 2014, the market was tested, and the news of frequent shutting down was worrying.

Fang Peiji, President of Dongguan footwear materials industry association, said in an interview with China Leather net reporter that the whole shoe market is running normally, but the big factory small factory does exist, but it is only the adjustment of the industrial structure.

Over the past two years, more and more shoemaking enterprises have begun to exert themselves from the low end to the high end. From the present point of view, most of the enterprises that are eliminated are low-end manufacturing enterprises. Although the real high-end enterprises are under attack, most of them are limited unless the owners themselves operate poorly.

Fang Peiji said,

The development of the shoe market is good, and is running on the growth trend, like the Nanfeng leather market in August last year, inviting more than 200, good performance.

Moreover, many trading companies in Dongguan also show a fairly optimistic trend in exports.

According to statistics, from January 2014 to December, Guangdong

The total export volume reached 1 million 401 thousand and 200 tons, up 1.65% over the same period last year.

As for some shoe enterprises, orders are on a downward trend, perhaps due to differences in the operation and concepts of enterprises, they are also the normal state of market development.

"In 2014, from the whole shoe industry in China

"There is a certain increase," said Lu Hua, director of the footwear industry Specialized Committee of China Leather Association. However, influenced by factors such as the continued rigidity of the comprehensive cost, the continuous industrial pfer from home and abroad, and the increasing pressure from the international competition, the footwear industry has shown the characteristics of low operation, good stability and low difficulty.

From the perspective of production, the annual sales growth rate of 2014 is 8.9%, the lowest growth rate in recent years. The cumulative growth rate is maintained at around 9% per month.

The monthly cumulative growth of export volume rose from the negative value at the beginning of the month to the highest point in August, and then dropped slightly. The annual export growth of shoes was 10.8%. The growth of import volume was much higher than that of last year, and the growth rate was rising month by month, reaching 19.8% year-round.

In terms of consumption, from the point of view of key retail enterprises, sales volume has negative growth throughout the year, but the cumulative growth rate has narrowed down month by month, and sales growth has always maintained at a single digit level. From the overall domestic market, the scale is still expanding.