Let Enterprises And Consumers Go Straight To Customize The Apparel Industry For Inventory.

2015 the Shandong textile and clothing brand exhibition (Qiu Dong) and the 2015 Shandong Carnival event opened in the mouth clothing city. This is another event to show the achievements of Shandong's garment industry, promote industrial pformation and upgrading, and promote mass consumption.

It is understood that there are two main venues and one auxiliary venue.

The main venue is

The International Convention and Exhibition Center of clothing is in the Oriental fashion center of Qingdao.

As a home, the International Convention and Exhibition Center of the international trade and Exhibition Center, on the 8 floor, provided standard booths for more than 100 clothing brands in the province.

"The main character of this exhibition is a lot of growth brands and designer brands. The purpose is to make up for the lack of originality and design weaknesses in Shandong's clothing industry."

Liu Jianguo analysis, we just want to build a platform to combine designer brand and growth brand, because growth brand needs designers, production garment enterprises need designers in pformation, but production enterprises do not know the market as well as growth brands, and growth models still need imitation. Therefore, designers are badly in need of designers.

"Through the Internet, the production enterprises, independent brands, designer brands are connected directly to the consumers, and the consumers are directly involved in the process of production, design and research and development, which can solve the problem of inventory."

Liu Jianguo believes that the future direction of clothing consumption is personalized customization and diversified customization.

It is understood that this time

Sponsored by Shandong Textile Industry Association, Shandong garment industry association, Guangzhou garment city and Qingdao Oriental fashion center undertake 5 days.

This is also the first time that the clothing industry in Shandong has moved out of the exhibition center directly in the shopping mall.

"The reason for moving the exhibition to the mall is to get closer to the public. Shopping malls can not only visit the exhibition, but also turn around in the mall."

President Liu Jianguo analyzed, especially with the opening of the International Convention and Exhibition Center of the Kou Kou clothing, the entire city of the mouth clothing was no longer what it used to be.

Despite years of development, the garment industry in Shandong has established a relatively complete industrial chain and manufacturing system, forming many backbone enterprises represented by the city of Shandong, but the weakness of the garment industry is still quite obvious.

As early as June this year, Guo Shuqing, deputy secretary of the Shandong provincial Party committee and governor of the provincial Party committee, pointed out that the problem of the development of Shandong's clothing industry is that we do not have our own brand of great influence, and the ability of marketing and market analysis is still relatively weak, and the gap between R & D and design ability is still very large.

In view of this, the exhibition has arranged a number of contents such as docking activities, design competition and so on to promote the pformation and upgrading of the garment industry in Shandong.

Among them, the docking between production enterprises and growing clothing brands, the docking of colleges and clothing market and other activities in the province are win-win projects for enterprises and brands to grow together; and the first Internet fashion design competition of GET WOW is the platform for the growth of designers in our province.