The Fashion Show Will Become A Historical Argument.

As the fashion industry's growing debate over the future of seasonal, direct selling and fashion show synchronized direct sales, the British luxury brand Burberry has gone even more thoroughly. Since September, two seasonal T series have been displayed twice a year. All products will be listed in the online and physical stores at the same time, fundamentally changing the traditional display methods of pure fashion show.

But recently, Kai Yun group, one of the four luxury giants, made a public statement against the show business mode. It is obvious that the fashion show's mode camp has split up.

Fashion Zhou Zheng is becoming more and more homogenous. Fashion editors are tired of similar walking shows, and report on stereotyped expressions. In fact, consumers really want to see that they can produce personalized customized products that are hard to be replicated by fast fashion brands like ZARA. To challenge this consumer demand, we need to change the fashion week's mode, more directly to the terminal consumers, and truly satisfy the consumers' demand for "buying and selling now."

At present, there are more and more designers and brand camps supporting "buy now" mode. Besides Burberry, it also includes Tom Ford, Rebecca Minkoff, Thomas Tait and Mulberry, etc., and the camp with opposing views is slightly lonely. The other three luxury brands, LVMH and love Ma Shihe, have not made any statements until now.

Fran ois-Henri Pinault, CEO of Kai Yun group, said in a recent speech that the brand of Kai Yun group had considered making fashion show more consumer oriented, but he objected to postponing it for half a year.

In his practice, he thinks that "buying at present is wrong". This is a negation of fashion dreams and aspirations. He emphasizes that walking is an integral part of fashion creation.

At present, Kai Yun group owns Gucci, Bottega Veneta, Balenciaga and Saint Laurent and other fashion brands. His theory is bound to trigger more heated discussions on fashion week mode.

In view of the retail performance of the group's brand, Fran C ois-Henri Pinault believes that Gucci still has much room for growth. Bottega Veneta has the potential to break through the sales mark of $2 billion, and claims that in addition to Gucci, the group's three major brands Bottega Veneta, Saint Laurent and sales in 2015 are more than 1 billion dollars.

In addition,

Refuse to talk about whether Hedi Slimane is leaving the creative director of Saint Laurent.

While praising the artistic vision of Hedi Slimane, he also pointed out fearfully that it is wrong to expect the fate of a brand to be on a person.

Some industry analysts believe that fashion week mode is being solved and the right of fashion should be returned to consumers.

There is no denying the fact that

The show is losing its meaning and can only earn a few eyeballs.

Most designers do not have the vision to break the conventional and redefined ones.

Fashion show should pay attention to the recognition degree of fashion itself, but put the uniqueness of display form behind it. This is not only a hard nut to crack in this industry, but also a soft rib for designers.

Fashion week for decades, nothing has changed, and everything has been monopolized by giant monopolies. New designers still have little chance.