Giorgio Armani Announced That It No Longer Used Fur Since The 2016 Autumn Winter Series.

Following Stella McCartney and Hugo Boss's commitment to no longer use fur products, Italy fashion brand Giorgio Armani also joined the anti fur ranks.

The brand announced in a statement on Tuesday that all Giorgio Armani clothing series will no longer use fur since the 2016 autumn winter series.

"Technological advances over the years have allowed us to have more effective alternatives and not to use cruelty to animals," the company said in a statement.

Giorgio Armani spokesman declined to disclose how much revenue the company obtained from fur products.

According to the data, the brand

It will be on sale in August.

Joh Vinding, chairman of the animal fur alliance, believes that the commitment of Giorgio Armani is very clear that designers and consumers have the freedom to create, and luxury does not support cruelty to animals.

although

They joined the anti fur team, but in view of the recent fur wind coming back from the show, it was enough for the animal protectors to feel angry.

Last July, LVMH group's brand Fendi hosted the "Haute Fourrure" series of fur tall show, which basically includes all mink and other animal fur.

The important part of luxury brand Fendi business is fur, which is mainly sold in Japan, China and the United States.

But the brand design director Karl Lagerfeld's attitude is "for me, as long as people are still eating meat and wearing fur, this quarrel is meaningless."

In London Fashion Week, Burberry and some other brands also showed many fur coats.

Hermes was also involved in the killing of crocodiles last year.

At that time, the animal society asked Hermes to ban the use of rare animal skins as raw materials, including crocodile leather handbags and strap.

After watching the film released by PETA, Jane Birkin asked Hermes to rename the crocodile bag and remove Birkin from her handbag, but later the two sides reconciled.

In February of this year, nearly 100 animal protection associations dressed up as animal skinned animals gathered at the Wanchai Convention and Exhibition Centre in Hongkong. They opposed and strongly condemned the inhumane behavior of fur merchants in animals.

The animal protection association said the move was mainly aimed at exposing the cruel cruelty of animals to fur traders, who even stripped the animals' fur to save costs.

Some demonstrators broke into the luxury shopping mall in Hongkong for sale.

Fendi brand stores in front of demonstrations and launched boycott.

But the Fendi brand did not produce any public comments on the Hongkong store's Animal Protection Association.

According to the Hongkong Trade Development Council, Hongkong is the world's largest exporter of fur and the largest trading center in the world.

In 2014, the total export of Hongkong's fur reached HK $1 billion 860 million, and most of the export of fur would once again enter the mainland from overseas exports, thus producing clothing and accessories sales.

According to PricewaterhouseCoopers LLP estimates, the value of fur trade in the world exceeded 40 billion dollars in 2013.

The international fur trade association International Fur Trade Federation IFTF (IFTF) data show that China is the largest fur importer in the world.

Over the past 10 years, the world's mink production has doubled at least. Although Chinese producers are on the rise, their overall business is still in Europe and Denmark is the top.