Semir Clothing Multi Brand Strategy Zoom Change Is Essential.

Recently, Semir's clothing brand strategy has made another significant progress.

At the beginning of the year, Semir apparel Semir Division set up a new brand project group for adult clothes.

At present, through the cooperation of the team, the five new brands of GSON, U.T.B, origin, ID&T and initial spinning have been set up online and online.

。

Qiu Guang, chairman of the board, pointed out that through 3 to 5 years of hard work, Semir should be truly built into a harmonious ecosystem with 4 industries, namely, clothing and apparel industry, children's industry, e-commerce industry and new business industry.

The company set up a new brand of adult wear.

It is also the practice of this strategic thinking.

Since the establishment of the new brand project team, the team has been actively exploring and searching for brand resources and market channels. At present, the brand development has begun to take shape.

Related links:

GSON, targeting offline brands, is targeted at 20-35 year old young fashions.

At present, there are 10 direct shops, and this year we have completed the market layout of 100 stores.

U.T.B, for online brands, is located in 20-35 year old young fashion men, products are divided into basic, popular, fashion and business four major series.

Tmall official flagship store is being prepared and is expected to be launched in May 28th.

The origin is online brand. It is located in 18-28 year old young fashion women. The products are divided into three series: modern city, fun and soft women.

The official flagship store of Tmall is expected to be launched in early June.

ID&T, for online brands, is positioned at the age of 18-28 fashion women. The new brand project team wants to cooperate with the popular net red company, making it a brand new net Hong.

For the online underwear brand, the first spin is located in the fashion crowd of 15-35 years old. The brand is dedicated to create cost-effective, comfortable and stylish, natural and pollution-free products. Its official flagship store is expected to be launched in mid July.