Semir Relies On Successful Pformation Of Children'S Industry
In 2002,
Semir
Get into
Children's wear
Field, currently available
Barbara
Among them, the market share of Barbara is 4%, and its growth rate is over 25% in three years, ranking first in the industry.
The number of Barbara stores increased by more than 300 in 2015, an increase of about 10% compared to the same period last year, and the market share increased to 4.5%.
Makale grew by 100% over the same period last year to achieve breakeven.
At the beginning of 2016, the Semir apparel department set up a new brand project group for adult clothes. Under the online and offline layout, there were five new brands, including GSON, U.T.B, origin, ID&T and initial spinning, and the multi brand strategy has made significant progress.
In the first quarter of 2016, Semir's year-on-year revenue increased by 16.15%, and net profit increased by 24.53% over the same period last year.
"Semir" and "what" homophonic, meaning what to wear, Semir apparel main business is mainly clothing design and development, outsourcing production, clothing marketing and distribution, products mainly include Semir brand casual wear and children's clothing, there are online brands "Semir" and "balbala", joint-venture operation of the Korean women's clothing brand itMichaa, the acting high-end German casual wear brand Marc O Polo, 0-7 year old baby Macal brand and focus on the trend of children's brand dream.
In mid 2014, Semir clothing announced that it would spend about 100 million yuan to cross the border to enter the children's education industry, and further build a comprehensive one-stop service platform for children's industries.
Semir has more than 7000 stores, and its casual wear and children's wear brand chain outlets are located in twenty-nine provinces, municipalities, autonomous regions and municipalities directly under the central government.
Semir also uses the online and offline integrated retail channel layout. It will upgrade the store area by expanding the shop area and open new stores in the new shopping center.
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