KNOMO Recently Acquired Private Equity Firm Rockpool'S Investment Of 3 Million Pounds.
KNOMO, a British computer maker who has been founded for 12 years, has recently announced that it will invest in Rockpool 300, a private equity firm, and will cooperate with US retail giants Macy 's, Saks Fifth Avenue and Anthropologie to further expand the US and other international markets.
market
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Founded in the 2004 revolution of notebook computers, KNOMO created a balance for consumers in the digital age.
fashion
And the ecosystem of science and technology.
brand
The name "KNOMO" comes from "knowledge" and "mobility". It aims to help consumers better manage personal devices.
At the beginning of its creation, the 6 brands of the brand were sold in the Selfridges department store in Oxford street, London. In 2005, KNOMO began designing and producing the apple equipment shell. In 2007, it joined the Charlie Clifford, the founder of the luggage brand Tumi, to enter the US market.
According to the company's forecast, the new investment is expected to increase KNOMO's international business, and the US sales volume is expected to grow by more than 45% over the next 6 months.
In the local market, KNOMO has been sold in high-end department stores such as Harrods and John Lewis, and will soon visit Selfridges's new technology products division.
As of 2019, the brand will also set up an independent store in London's Covent Garden and three other London stores.
The Covent Garden store is not only the flagship store of the brand, but also serves as the community working space for the brand target customer "digital nomad", attracting these new workers who represent the future trend and do not work in the fixed places.
KNOMO CEO and co founder Howard Harrison said: "KNOMO customers are the number wanderers who run all over the world, so it is quite natural for us to become a real global brand.
Our goal is to enable everyone to follow their hearts and work freely, so we have built this ecosystem to enable customers to manage their lives and work easily wherever they are.
The company also hired Fred Edwards, who worked in Hummus Bros and OneCall24 as COO, and served as the digital director in Dr Martens and Charles Tyrwhitt, which is mainly responsible for user experience and building e-commerce channels.
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