UNIQLO Became A Partner Of The Swedish Olympic Games To Provide Clothing For Them.

UNIQLO announced in January 24th that it became the Olympic Partner and official clothing partner of the Swedish Olympic Organizing Committee.

According to the agreement, UNIQLO will provide 4 years of clothing for Swedish athletes, covering 2020 Tokyo Olympic Games, Paralympic Games, Beijing 2022 Winter Olympic Games and related competitions and activities, including ceremonial, training, competition, press conference and leisure time.

Later in 2019, the brand will announce the most important uniform design.

"We believe that this is a natural and complementary partnership," said Liu Jing, chairman and President of the fast marketing group of UNIQLO parent company.

In August 2018, we entered the Swedish market, and we opened the first Stockholm store in UNIQLO.

We have been inspired by the Swedish people and culture. "

As far as this cooperation is concerned, UNIQLO is not the leading partner of Japan's clothing industry, but has yet to become a garment partner of the Tokyo Olympic Games host country.

UNIQLO had appeared in the 2002 and 2004 Olympic Games as the sponsor of the Japanese national uniform. However, the Tokyo Olympic Games has not yet announced this uniformed sponsor.

It has been heard that Yoshida Kyuki, the founder of Japan's famous tooling brand Porter, might be the designer of the uniform.

"I really want to provide uniforms to the Japanese national team, but they have not been able to achieve it for various reasons."

"Although Sweden is a small country, its performance in the Olympic Games is excellent," Liu said at a news conference in Tokyo.

I think that providing uniforms to Sweden has equal or even higher value to the Japanese national team. "

Sweden is equivalent to a remedial strategy, and it can also promote the rapid growth of European stores in UNIQLO's recent stores.

In contrast, the Japanese domestic market is the only regional market in the latest earnings report released by UNIQLO in January.

Against this background, the Tokyo Olympic Games will be a major marketing node for domestic enterprises.

UNIQLO's investment in sports has increased over the past two years. The most direct example is a 10 year 300 million dollar contract offered by Federer in July 2018.

Before switching to UNIQLO, the official supplier of the Swedish Olympic Organizing Committee has been H&M, a fast fashion company in Sweden.