Seminar On The Twentieth Silk Expo: Five Business Models Of Private Domain Traffic

In the new retail era, in order to help silk enterprises grasp new opportunities, the twentieth Silk Fair held a special lecture on the stage of the exhibition in the morning of December 7th, attracting nearly 200 listeners to study and exchange.

Before the lecture, Xu Ce, the executive director of Hangzhou Silk Garment Association and the general secretary of Hangzhou Clothing Exhibition Association, made a brief speech. The exchange lecture on T platform is an expansion of the exhibition function, and sincerely hopes to help you.

Today's keynote speaker is Lv You, a lecturer from China Research International. Mr. Lu can be called "the first person in the new retail WeChat model". He is good at the top design of new retail and community group buying, and has accumulated a lot of practical experience in the new social retail projects of big groups, such as trading, health, Yi Wen, Yi, mother, infant and West Bank.

Why do you think business is becoming more and more difficult?

Because business logic has changed.

Miss Lu told everyone: The entity below the impact line is no longer an electricity supplier, but rather: One precise trip; Two short video and live line substitutes for live scenes.

Traditional mode: How do you sell the product? New business model: How do we circle people?

Traffic is equal to man / time. What we must realize is that traffic has undergone structural changes.

The traffic is basically: Wholesale traffic; Relational traffic and distributed traffic.

Therefore, "new social retail" will become the mainstream mode of all business models in the future.

The broad categories of social business are content, platform and sharing.

Examples of double eleven examples

This is the five major business mode of private domain traffic. Teacher Lu uses examples to illustrate the main points and matters needing attention in operation.

Six stages of social networking mode

1, determine the product and mode; 2, IP planning; 3, personal number layout; 4, absorb powder; 5, in order to maintain transformation. 6. Fission propagation

Teacher Lu is clear thinking, accurate expression, fluent language, easy to understand, with examples to illustrate problems, and share dry goods. The audience was very well received.

Miss Lu told everyone: Infinitely dispersed traffic, centralization of traffic, complexity of flow acquisition, complexity and diversity, traffic flow is not easy to stay, traffic bonus period is shortened, traffic is the beginning of business and not everything of business. The Internet enters the stock stage, and the only means of traffic acquisition + traffic retention. From the ROI thinking of traffic to the closed loop business thinking, from flow acquisition to user portrait analysis to matching product system, then to small program preservation, user fission system and super users retain, produce user super label and big data, then provide C2M user solutions, provide personalized products and personalized content, personalized IP, achieve multi-dimensional impact and multi-dimensional services, and then complete the IP matrix, forming a new business closed loop. 。