Clothing Brand: To Cultivate China'S High-End Brand With Intelligent Manufacturing

"The output value of China's intelligent manufacturing industry is likely to exceed 3 trillion yuan in 2021. The productivity of intelligent manufacturing of more than 300 pilot enterprises of the Ministry of industry and information technology has increased by nearly 30%," Liu Zhaobin, President of the China Quality wanlihang Promotion Association, held on the 23rd in the outlook think tank of Xinhua news agency "The high-end breakthrough of Chinese brands - intelligent manufacturing transformation and brand upgrading seminar" was introduced.

"High end breakthrough of Chinese brands - seminar on intelligent manufacturing transformation and brand upgrading".

At present, China's economy is turning to the stage of high-quality development, which requires Chinese brands to break through to the high-end. The "14th five year plan" proposes to carry out Chinese brand building actions, protect and develop Chinese time-honored brands, enhance the influence and competitiveness of independent brands, and take the lead in cultivating a number of high-end brands in the field of consumer goods such as cosmetics, clothing, home textiles and electronic products. Under such a background, Liu Zhaobin believes that it is necessary to cultivate China's high-end brands with intelligent manufacturing.

"There are many brands in our country, but there are not many high-end brands, and there are not many high-end brands in intelligent manufacturing." Liu Zhaobin explained that some Chinese brands lack persistence and quality foundation, so we should use intelligent thinking and intelligent technology to build China's high-end brands. Specifically, we should pay attention to the design of intelligent thinking, adopt advanced design framework, manage with intelligent thinking, and do well in communication with intelligent thinking.

"Using 3D as mattress, integrating customized technology, artificial intelligence technology, ergonomics, sleep medicine to create smart sleep." Yao Jiqing, vice chairman and President of mousse, introduced the practice of intelligent manufacturing transformation and digital brand reconstruction. "Through intelligent manufacturing, enterprises can not only realize personalized customization, but also large-scale and standardized production."

According to Zhang Yipeng, vice president of Yili, intelligent manufacturing is of great significance to the upgrading of traditional industries. Yili Group has carried out an all-round digital and intelligent process in the fields of cattle raising, processing, storage and marketing. "In a factory with a production capacity of 1000 tons, only 5-6 core staff members can control the whole production process by sitting in front of the computer screen."

"To build China's high-end brands, enterprises should not be limited to being the number one in the domestic market. They should carry out transnational layout and develop towards internationalization," said Gao Yanmin, former director of the Department of industrial consumer goods of the Ministry of industry and information technology. In addition, a number of participants also called for the establishment of a unified industry standard to improve the consistency of product design and production.

According to Fan Ye, deputy director of the intelligent manufacturing division of the first equipment division of the Ministry of industry and information technology, there are still bottlenecks in the development of Intelligent Manufacturing in China in terms of industrial foundation, basic capacity and management level. For example, at present, core components such as high-end chips, high-end CNC machine tools, high-end production equipment and CPU are still largely dependent on imports. The Ministry of industry and information technology will further carry out application demonstration, promote independent supply innovation, and improve the development ecology.

(source: China News Network)