Fashion Brand I.T. Discount Sales Excessive Net Profit Plunged 18.6%

< p > Hongkong fashion retailer I.T. recently released its annual earnings report at the end of February 2013. Its net profit fell by 18.6% to HK $385 million due to discounts and promotions and rents. In addition, sales increased by 14% to HK $6 billion 543 million over the same period (slower than the previous year's +49.7%), but fortunately the mainland market increased by 30.7% to HK $1 billion 864 million compared with the same period last year, while same store sales also maintained the level of +8% in the previous year. I.T. shares have surged 11% in recent months. < /p >
< p > I.T was originally founded by Shen Jiawei and her sister Shen Xiuhui at Green Peace, Elizabeth House in Tongluowan, Hongkong. It sells some famous brands, a target= _blank href= "//www.sjfzxm.com/" > dress "/a", which is very popular with fashionable people, and has set up the image of fashion trend among young people. Today, I.T has become one of the largest retail outlets of fashion brands in Hongkong. It is the "holy land" that fashion seekers and celebrities must go to. < /p >
The flagship store of P > Shanghai is located in Nan Li square of Xintiandi. It has two floors and 2000 square meters of space. It sells mainly the master brand fashion of men and women from all over the world, including Anna Sui, Ann Demeulemeester, As Four, Chloe, Helmut Lang, I.T, Ann, Xun, Xun, Xun, Xun, Xun, Xun, Xun, Xun, Xun, Xun, etc. Store brand and product diversification, customers who like dressing up will always find their favorite products. < /p >
< p > besides high-end fashion, I.T also sells furniture, such as sofa, chair, tableware, and all kinds of suitcases. Most of them come from European famous furniture manufacturers, including Kartell, Magis, S.R.L, Vitra Internation, Folle APS, Alessi, Visaversa, S.R.L, and so on. In order to let customers experience the Creative Aesthetics produced by the intersection of fashion products and fashion in a specific environment, interior design is designed with bright, concise straight lines and right angles. The whole decoration design is based on dark color: tea glass, mirror steel, mirrors, wood as the main materials, skillfully use the color and subtle reflection of glass, and create an elegant, fashionable and delicious shopping environment. < /p >