Frederique Constant "Sad Reminder" Sell Citizen Watch "Happy" Take Over

Since a few years ago, the data released by the Swiss Federation of labor unions clearly knew what the downturn of the Swiss watch industry was.

Recently, the brand of Swiss watch has been sold out, which makes people sigh.

Although the export of Rui watches is worrying, the performance of Citizen Watch is slightly better than that of the market environment.

The rise of emerging markets has also prompted Citizen Watch.

For the acquisition, Citizen said it hoped to further improve the sales network of Citizen through the distribution channel of Frederique Constant.

It is reported that a few days ago, Japanese watch manufacturers

It has successfully taken over the Swiss brand Frederique Constant and its parent company.

In Citizen Watch's statement, it only revealed that Frederique Constant is part of the "Citizen Global Plan 2018" plan, but the details and price of the acquisition were not disclosed.

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When Frederique and Constant met for the first time, they knew that good cooperation would be the beginning of long-term, win-win and mutual benefit.

The happy marriage of two people proves all this.

In keeping with the love of watches, Constant (Frederique Constant) has been involved in all stages of watch manufacturing, from design to final assembly, and the design and development process of watches by modern technology computer and design software.

Constant's idea is to provide watches and watches lovers with beautiful and valuable high-quality watches, so that consumers can have more choices at a reasonable price.

Constant also advocated that the development of watches should be in line with the trend of consumers' preferences.

In the late 1980s, Aletta Bax and Peter Stas decided to establish their own watchmaking Kingdom, combining the name of the Aletta great grandfather and the great grandmother of Peter, and created the brand Constant (Frederique Constant S.A.).

The couple used limited funds to design watches in Holland, and then produced them in Switzerland. The first group of 350 watches earned profits to develop second watches, so far Constant still operates in the same way, but the annual output has expanded to 55 thousand tables.

Constant's entry list retail price of about 400 U.S. dollars, brand positioning is about the Swiss watch of the middle stage. If the Swiss watch is to be successful today, it is impossible to just put the movement on the table, and then attach the brand to sell. So Constant decided to modify the movement and arrange the balance wheel and the panel on the same side, so that consumers can see the movements of the panel and escapement device and the balance wheel once.

Since 2001, const has decided to make her own movement. The first work is Cal. FC910 Heatr Beat., which arranges the escapement structure and the balance wheel in the visual focus. In 2006, Constant built his own factory building in Geneva, and surpassed the company's production capacity by four storey factory space.